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Meet Our Team On The Following Top-Events!

Everywhere. For you!
Meet our Omnichannel experts personally nearby your location – The following events offer you a great opportunity for that!

Book your meeting via +49 711 / 75886-600 or sales@parsionate.com. parsionate at the dmexco 2016

parsionate at the 30th ECC-Forum in Cologne
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parsionate at the NEOCOM 2016
parsionate at the Informatica World Tour Nordic 2016

Data Powers Innovation: parsionate named by Informatica as EMEA Partner Of The Year

Annual Partner Award honors extraordinary performance of European Informatica partners

The Omnichannel Consulting Team of parsionate was honored by Informatica as Partner of the Year in Europe. parsionate was awarded for their trendsetting solutions implemented in several customer projects during the last year. The award (“Informatica EMEA Partner of the Year”) took place during the Informatica Partner Forum 2016, June 7th in Madrid.

Award Ceremony

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EVOLUTIONARY INTERACTION

Towards production methods of the future

The real and virtual worlds are becoming ever more entwined, modern information and communication technologies are merging with industrial processes and are consequently changing the production landscape to an increasing degree. Festo examines this change holistically and from various perspectives. As a global player, the company supplies pneumatic and electrical automation technology to factory and process automation customers in more than 200 different sectors. Its products and services are available in 176 countries throughout the world. We talked to Dr Roger Kehl, CIO, and Urda Stieler, Head of IT Sales at Festo, about the digital present and the future of the company.

Prokom_Festo_parsionate_Informatica_Digital-Transformation

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Informatica World Tour 2016 Switzerland #IWT16

Yesterday the conference about “All Things Data” took place in Zurich. In their opening Dirk Häussermann and Oliver Schröder aroused the audience’s curiosity about the following presentations by explaining the aim of the event: To map the happenings in the world with stories about what Informatica is doing.

In their opening Dirk Häussermann and Oliver Schröder aroused the audience’s curiosity about the following presentations by explaining the aim of the event: To map the happenings in the world with stories what Informatica is doing.

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Measuring the ROI of Product Data Quality – Dynamic Investment Appraisal (part 3)

In the first two articles of this series we discussed what steps need to be taken in order to be able to calculate the ROI of product data quality. This part will focus on how to define ROI metrics based on the previously outlined technical metrics to prove with hard figures if data quality will be benefiting the business and whether it will be worth the investment.

ROI von Produktdatenqualität – Anwendung der dynamischen Investitionsrechnung

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Measuring the ROI of Product Data Quality – Project approach (part 2)

In the first part of this series of articles about the “ROI of Product Data Quality” we talked about data quality and the reasons for its increasingly important role. This part will focus on parsionate’s general approach in DQ projects – prerequisites that are necessary in order to be able to reliably measure the ROI of product data quality.

ROI_DataQuality_Teaser
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Informatica MDM 360 Summit Paris

The innovative Flair of „La Défence”, the new city of Paris, was taking part at the MDM 360 Summit of Informatica the last two days in Paris, located directly at the heart of Défence. #MDM360

Opening of Informatica MDM 360 Summit Paris

Opening by Steven Murphy, Senior VP & GM EMEA, Ben Rund, Senior Director Product Marketing – Information Quality Solutions, and Suresh Menon, Senior VP& GM Information Quality Solution

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Measuring the ROI of Product Data Quality (part 1)

Basic principles

We live in the Information Age, an age characterized mainly by an increasing digitalization and exponential data growth. If we are to believe a well-known American market intelligence company, the amount of data being generated annually will grow to 44 zettabytes by 2020 (IDC, 2014). This is about ten times more than in 2013 and corresponds to the staggering amount of 44 billion 1 TB hard disks. We certainly notice that, in our everyday life, more and more devices are equipped with sensors and probably our refrigerators will soon be able to automatically detect when to order new groceries.

This incredible amount of data will need a more efficient data management – not only on an individual level. More and more companies are appointing a CDO (Chief Data Officer) to drive overall data management strategy, implement enterprise-wide data standards and set up data governance initiatives. This central role is supposed to help firms to harness today’s flood of available data and to protect sensitive information from prying eyes.Measure the ROI of Data Quality

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e-commerce and wine are no contradiction – Hawesko shows how it works!

Wine, a product in need of explanation, a product which actually wants to be tasted. Is such a product category even suitable for the subject of omnichannel? Yes!

E-commerce and shopping with mobile devices are becoming ever-more prevalent, of course these changes don’t stop at the doors of the wine shop either. The company Hawesko clearly demonstrates that e-commerce and high-quality wine doesn’t have to be a contradiction. It is already successfull in the field of e-commerce for a few years now. Nearly 50 percent of the turnover is produced in this sector meanwhile.

Hawesko as one of the biggest wine merchant in Europe shows the way. Read here the assessment of Nikolas von Haugwitz (CEO and Managing Director of Hawesko GmbH) and Ina Dittmann (Project Leader at Hawesko) about the challenges in e-commerce: the change of the consumers, international competition, the fight against Amazon, the Management of Product Data (PIM) to the evaluation of the right technology.

Nikolas von Haugwitz and Ina Dittmann, Hawesko, talk about E-Commerce and PIM

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That’s parsionate …

parsionate is…
Sometimes, we’re asked what parsionate actually is and what it’s standing for. That’s why we’ve decided to show who we are within our “parsionate is …” series on facebook.

Since 1st of April, each day we published a picture showing a typical situation of our parsionate team. Business events, daily challenges, afterwork activities and many more – all these moments stand for our values and what we do – excellence in every way! The feedback we’ve received on the campaign was great as people could better understand and feel what parsionate really is.

Check out our facebook site to discover the whole “parsionate is …” picture series.

You want to be part of this outstanding team? Discover our open job positions here.

parsionate is a fantastic teamparsionate is innovationparsionate is working with excellent partners!
parsionate is hard workparsionate is great customersparsionate is a big chance

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