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Meet Our Team On The Following Top-Events!

Everywhere. For you!
Meet our Omnichannel experts personally nearby your location – The following events offer you a great opportunity for that!

Book your meeting via +49 711 / 75886-600 or contact@parsionate.com.

GS1 Germany training programme in six modules to become a Certified GS1 Data Quality Manager. parsionate will support this excellent training programme.

parsionate at the 31. ECC-Forum - Fokus on B2C in Cologne: Customer Centricity

Informatica Focus Day: Master Data Management (MDM) with parsionate

parsionate at EMEA MDM 360 Summit in Amsterdam

parsionate at dmexco 2017 - digital marketing, exposition and conference

parsionate at neocom 2017 - Congress and trade fair for interactive commerce

Informatica Focus Day: Master Data Management (MDM)

>> REGISTRATION NOW OPEN <<

Properly used data determine the success of your digital transformation project, are the basis for new business models and generate decisive competitive advantages.
The Informatica Focus Day therefor deals with the special role of data within the digital transformation.

Look forward to Roger Kehl from FestoCIO of the year 2016, and his visionary speech about the new role of IT. Learn how INTERSPORT successfully managed their MDM-/PIM-Project.

We invite you to be part of it. Participation is free of charge.
Best register right away - the number of participants is limited.

Click here for the agenda and for your free registration.

Informatica Focus Day Master data Management (MDM) with parsionate

priceintelligence rocked the Internet World

Our team can look back on two exciting and successful days on the Internet World 2017. Our conclusion: The new concept of the trade fair is beneficial. Most of all the various lectures and numerous exhibitors convinced and caused a new record number of visitors.

Dennis Pflie presenting priceintelligence at Internet World

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Talk to me – Bots in customer communication

The interactive future of digital commerce and its master data requirements

Interactive shopping – on the internet. Two things that, at first glance, are difficult to combine. E-commerce platforms and users/customers usually interact “statelessly”.
Many websites are already offering their customers ways to interact with a customer service team and ask questions through hotlines and live chats. These services are usually labour and cost-intensive. Thus, they are often limited to very expensive and complex products and services. Bots are going to change that.

Conversational Commerce: Getting in Touch whenever and whereever you are

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13th “Online Handel“: E-Commerce is coming of age?

The last two days showed once again, how fast E-Commerce is evolving. And that it is still far away from being grown up, as the title of the event ”Coming Of Age” already indicated. The insight reports of the speakers rather gave the impression of a young teenager trying to find himself. And this is a good thing, as only the companies who dare to try out new trends, to evolve and are also ready to fail, will be sustainably successful in E-Commerce.

OnlineHandel_Teaser

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Product Data Management at Euronics Belgium

Euronics is both a wholesaler and a retailer and offers a wide range of electrical goods as well as other products: from the latest generation of TVs, cameras and home cinema systems to mixers, coffee machines and GPS devices. Since Euronics’ product range is so vast, their maintenance structure comprises more than 200 structure nodes.

Euronics_Teaser

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parsionate Application Management Services – The all-inclusive package for your MDM/PIM system

Increase the productivity of your MDM/PIM system! parsionate‘s Application Management Services are your competent partner for your daily business. Prompt support, reliable maintenance and customized system optimization – our experts ensure optimal operation of your software.

What is needed to run Informatica MDM Product 360?

Based on their long-term experience our experts created the Application Management Landscape for Informatica MDM Product 360. It gives you an overview of all relevant tasks to be performed in order to successfully run Informatica MDM Product 360. Continue reading

How the brain fools you

Why neuromarketing is a real challenge for your PIM
Christmas is in the air! It’s the best time to give your products or brands an emotional appeal. Many companies are investing in neuromarketing: shop windows that look like something out of a fairy tale, festively decorated web shops, glittering packages and touching Christmas commercials are all meant to appeal to customers’ emotions. It’s not mere facts that drive your customers to buy. The idea of the “homo economicus” – someone entirely focused on his economic well-being – has become obsolete and most people won’t shed any tears over it. Findings in neuroscience suggest that there are no purely rational processes in the brain. The image of the well-informed and critical consumer is a delusion. Neuromarketing is becoming a major trend.

Salomon_Community

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Predictions 2017 – Processes, organization and data: We do not need to look into the crystal ball!

Just before Christmas is traditionally the time when industry colleagues and market criers throw around predictions. Of course we, the experts, have to be part of it, too. A quick survey among our colleagues showed that the issues and technologies we will deal with in our customer projects don’t really require a gaze into the crystal ball. Our customers and we are already working on topics and areas that, for most people, will be only be relevant in the near future.

Lightning Surveys - Predictions 2017: Processes, Organization and Data - these topics will concern our customers and us in 2017.

These are, in a nutshell, our new and old themes for 2017

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Top quality data: Training programme to become a certified GS1 Data Quality Manager

In 2017, GS1 Germany will again offer an in-service training programme in six modules to become a “Certified GS1 Data Quality Manager”. Experts from the industry will provide more in-depth knowledge about selected topics. parsionate will support this excellent training programme again: Michael Weiß, Head of Business Consulting, will be one of the invited speakers from industry.

Training programme to become a certified GS1 Data Quality Manager

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