Featured post

Meet Our Team On The Following Top-Events!

Everywhere. For you!
Meet our Omnichannel experts personally nearby your location – The following events offer you a great opportunity for that!

Book your meeting via +49 711 / 75886-600 or sales@parsionate.com.

comosoft_blueprint_EN

parsionate at Informatica World Tour 2016 in Amsterdam - The role of data in digital enterprises

parsionate at the NEOCOM 2016

parsionate at the Informatica World Tour Nordic 2016

parsionate at the Marketing Power Conference 2016

parsionate at the Informatica World Tour 2016 in Frankfurt

dmexco 2016 – Digital Transformation, Customer-Centricity, Marketing Automation

A great exhibition is over. In two successful days full of interesting conversations with the visitors of our stand something become very clear: IT arrived at the world of marketing. The buzzwords of dmexco 2016 were: Digital Transformation, Customer-Centricity and Marketing Automation.

Teaser

Continue reading

Impress your customers with perfect Information Logistics!

parsionate is your partner for Omnichannel Commerce: comprehensive consulting, deep knowledge in the leading software solutions, successful implementation and application management. Meet us at #dmexco

parsionate at dmexco 2016 - impress your customers with perfect information logistics!

Why good data is the key to success in e-business

In this fast-paced, digitized age, your customer wants, more than ever, to be put first. Whether B2C or B2B, your customer expects a seamless experience across all channels. The key to it is high-quality master data.

The “modern” consumer expects you to know him – his preferences, his purchase history. He expects you to know exactly what suits him. Whether it be an attachment to his machine or trousers that match his shirt. But in one respect consumer behaviour has not changed, despite digital transformation. Before buying, customers want questions to be answered. They expect, whether online or offline, informative pictures or graphics, detailed descriptions, comprehensive information about the quality of products and preferably some videos, reviews and references. How many questions your customer may have and what is, in his opinion, “comprehensive” and “detailed”, depends on the individual, but also, strongly, on the product itself. However, except for low-cost items, the following is true for all products: if the customer notices missing or incorrect product information, he will not purchase them.

5-reasons_Master-Data

Continue reading

parsionate achieves top rating in the Market Performance Wheel

The renowned analysts of TGOA (The Group Of Analysts) decorate parsionate GmbH in the category „PIM Integrator“ with top grades. Besides the top rating in the category of the Integrators, parsionate also achieved the respective maximum score in several single disciplines.

parsionate erhält Bestnoten im Market Performance Wheel

Continue reading

Data Powers Innovation: parsionate named by Informatica as EMEA Partner Of The Year

Annual Partner Award honors extraordinary performance of European Informatica partners

The Omnichannel Consulting Team of parsionate was honored by Informatica as Partner of the Year in Europe. parsionate was awarded for their trendsetting solutions implemented in several customer projects during the last year. The award (“Informatica EMEA Partner of the Year”) took place during the Informatica Partner Forum 2016, June 7th in Madrid.

Award Ceremony

Continue reading

EVOLUTIONARY INTERACTION

Towards production methods of the future

The real and virtual worlds are becoming ever more entwined, modern information and communication technologies are merging with industrial processes and are consequently changing the production landscape to an increasing degree. Festo examines this change holistically and from various perspectives. As a global player, the company supplies pneumatic and electrical automation technology to factory and process automation customers in more than 200 different sectors. Its products and services are available in 176 countries throughout the world. We talked to Dr Roger Kehl, CIO, and Urda Stieler, Head of IT Sales at Festo, about the digital present and the future of the company.

Prokom_Festo_parsionate_Informatica_Digital-Transformation

Continue reading

Informatica World Tour 2016 Switzerland #IWT16

Yesterday the conference about “All Things Data” took place in Zurich. In their opening Dirk Häussermann and Oliver Schröder aroused the audience’s curiosity about the following presentations by explaining the aim of the event: To map the happenings in the world with stories about what Informatica is doing.

In their opening Dirk Häussermann and Oliver Schröder aroused the audience’s curiosity about the following presentations by explaining the aim of the event: To map the happenings in the world with stories what Informatica is doing.

Continue reading

Measuring the ROI of Product Data Quality – Dynamic Investment Appraisal (part 3)

In the first two articles of this series we discussed what steps need to be taken in order to be able to calculate the ROI of product data quality. This part will focus on how to define ROI metrics based on the previously outlined technical metrics to prove with hard figures if data quality will be benefiting the business and whether it will be worth the investment.

ROI von Produktdatenqualität – Anwendung der dynamischen Investitionsrechnung

Continue reading

Measuring the ROI of Product Data Quality – Project approach (part 2)

In the first part of this series of articles about the “ROI of Product Data Quality” we talked about data quality and the reasons for its increasingly important role. This part will focus on parsionate’s general approach in DQ projects – prerequisites that are necessary in order to be able to reliably measure the ROI of product data quality.

ROI_DataQuality_Teaser
Continue reading

Informatica MDM 360 Summit Paris

The innovative Flair of „La Défence”, the new city of Paris, was taking part at the MDM 360 Summit of Informatica the last two days in Paris, located directly at the heart of Défence. #MDM360

Opening of Informatica MDM 360 Summit Paris

Opening by Steven Murphy, Senior VP & GM EMEA, Ben Rund, Senior Director Product Marketing – Information Quality Solutions, and Suresh Menon, Senior VP& GM Information Quality Solution

Continue reading