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Meet Our Team On The Following Top-Events!

Everywhere. For you!
Meet our Omnichannel experts personally nearby your location – The following events offer you a great opportunity for that!

Book your meeting via +49 711 / 75886-600 or contact@parsionate.com.

parsionate with priceintelligence at the iBusiness Virtual Conference

parsionate at the Online Handel 2017

GS1 Germany training programme in six modules to become a Certified GS1 Data Quality Manager. parsionate will support this excellent training programme.

parsionate at the EuroCIS trade fair in Düsseldorf

parsionate at Internet World 2017

parsionate at the 31. ECC-Forum - Fokus on B2C in Cologne: Customer Centricity

parsionate at dmexco 2017 - digital marketing, exposition and conference

parsionate at neocom 2017 - Congress and trade fair for interactive commerce

parsionate Application Management Services – The all-inclusive package for your MDM/PIM system

Increase the productivity of your MDM/PIM system! parsionate‘s Application Management Services are your competent partner for your daily business. Prompt support, reliable maintenance and customized system optimization – our experts ensure optimal operation of your software.

What is needed to run Informatica MDM Product 360?

Our experts created the new Application Management Landscape for Informatica MDM Product 360 that gives you an overview of all relevant tasks to be performed in order to successfully run Informatica MDM Product 360. Continue reading

How the brain fools you

Why neuromarketing is a real challenge for your PIM
Christmas is in the air! It’s the best time to give your products or brands an emotional appeal. Many companies are investing in neuromarketing: shop windows that look like something out of a fairy tale, festively decorated web shops, glittering packages and touching Christmas commercials are all meant to appeal to customers’ emotions. It’s not mere facts that drive your customers to buy. The idea of the “homo economicus” – someone entirely focused on his economic well-being – has become obsolete and most people won’t shed any tears over it. Findings in neuroscience suggest that there are no purely rational processes in the brain. The image of the well-informed and critical consumer is a delusion. Neuromarketing is becoming a major trend.

Salomon_Community

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Predictions 2017 – Processes, organization and data: We do not need to look into the crystal ball!

Just before Christmas is traditionally the time when industry colleagues and market criers throw around predictions. Of course we, the experts, have to be part of it, too. A quick survey among our colleagues showed that the issues and technologies we will deal with in our customer projects don’t really require a gaze into the crystal ball. Our customers and we are already working on topics and areas that, for most people, will be only be relevant in the near future.

Lightning Surveys - Predictions 2017: Processes, Organization and Data - these topics will concern our customers and us in 2017.

These are, in a nutshell, our new and old themes for 2017

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Top quality data: Training programme to become a certified GS1 Data Quality Manager

In 2017, GS1 Germany will again offer an in-service training programme in six modules to become a “Certified GS1 Data Quality Manager”. Experts from the industry will provide more in-depth knowledge about selected topics. parsionate will support this excellent training programme again: Michael Weiß, Head of Business Consulting, will be one of the invited speakers from industry.

Training programme to become a certified GS1 Data Quality Manager

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Customer Experience as a sustainable competitive advantage

Digitalization and Marketing Experts at the Marketing Power Conference 2016 by Contentserv

The “Customer Experience” theme is becoming an increasingly important priority for companies. On this occasion, the Marketing Power Conference 2016 hosted by Contentserv focused on this topic and presented in an exciting lecture program the resulting challenges. In the past two days, it has been discussed what strategic decisions are needed to drive digitalization and to anchor the resulting benefits and expectation of clients in companies.

Contenterv Marketing Power Conference - Two great days packed with customer stories, workshops and intensive discussions.

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tms-selection.com is online – Your information portal for Translation Management

What requirements can a TMS fulfil? What should be considered in the selection and introduction of a translation management software? The new information portal tms-selection.com offers answers: http://tms-selection.com/

Tips, knowledge and field-tested tools for your successful TMS project.

information portal about Translation Management

If knowledge is power, market knowledge is the key to commercial success!

The price of a product is determined by the interaction of supply and demand in a market. This is a clear advantage for those who sell unique products. In real life, though, and in virtually every industry, online businesses have to compete in a global marketplace, where there are more and more merchants every year selling exactly the same products. Competitive pressure is steadily increasing, especially in online trading. There are hardly any article or product groups that are not on offer by at least ten other online merchants.

parsionate with priceintelligence at the iBusiness Virtual Conference

In this interview, Dennis Pflie, pricing expert at parsionate, explains how retailers can assert themselves in increasingly intense competition.

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NEOCOM 2016: Focus on Transformation

Currently „Digital Transformation“ is the monstrous word and biggest challenge for retailers at the same time. But not only companies have to change and adapt to the new customer behavior. Also the NEOCOM itself transforms: with its broad conference program and interactive formats it claims to be the flagship event for E-Commerce and Omnichannel Retail in Germany.

NEOCOM 2016 Discussion about Digitalizing in B2B

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3 years of parsionate

Dear colleagues, today our company celebrates its third anniversary.

More than 30% of all start-ups fail within the first 3 years. We are still around and we have grown faster than any comparable business in our sector: from 5 to 60 employees, from 0 to 3 locations, from nothing to over 5 million euro annual turnover. Only 10% of the German start-ups have a higher sales volume!

3yrs_parsionate

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Port of Thoughts 2016: „It is better to be disruptive than to be disrupted.“

“The winds of digital change blow through all industries and sectors. And everything that can be digitised will be digitised.“ Kay Julius Evers, Managing Partner at Eversfrank Group, summarized the main challenges of the digital age in his opening remarks at the Port of Thoughts Retail Summit: “You have to destroy and reinvent yourself.”

Opening of the Port of Thoughts 2016 by Kay Evers, Eversfrank Group

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