Author Archives: Ida Lorenz

Dress to impress – Engelhorn on its way into the digital future

Founded by Georg Engelhorn and Adam Sturm in 1890 as a business selling apparel for men and boys, the fashion and sportswear and equipment store Engelhorn – located in the heart of the ‘City of Squares’ Mannheim – is one of the leading addresses within the Rhein-Neckar region today. Spread out over more than 41,000 square metres across eight neighbouring buildings, the company employs a workforce of around 1,400 employees, all offering customers a unique shopping experience. With a chocolaterie, an exquisite flower stand, Michelin-star restaurants, a wine shop, events and a Tesla motorcar showroom as the most recent highlight, the fashion store is proud to be a truly special place for its customers to spend time. Fabian Engelhorn, the fourth generation to run the operations of this family enterprise, spoke with us about how he is preparing his company for the digital future.

engelhorn case study
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MDM expert Oliver Hach joins parsionate

At the beginning of this year, Oliver Hach joined the sales and marketing team at parsionate. He is focused on developing new customers and business opportunities in the Master Data Management (MDM), Data Quality Management and Business Process Management markets. He is also an expert on GDPR, the new European regulation that is a critical issue for many businesses as it will significantly affect how they gather, store and manage personal data.

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NEOCOM 2017: Take care of your Data!

During the last two days the NEOCOM 2017 focused on Best Cases and Business Insights of leading companies. We were there and have heard speakers saying, “The digital transformation takes place along new Data Streams” or “Know your Touchpoints”. The one thing all statements had in common: You should take care of your Data!

neocom 2017: Know your Tuchpoints

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Automatic text generation – a fast and efficient way to generate customized texts

Bots are considered the next big thing in the digital age. The new retail frontier is all about smart voice assistants such as Amazon Echo, Google Home and Co. and self-learning and intelligent chatbots. We’re surrounded by them. They are transforming the customer experience, significantly raising customers’ expectations and increasing demands on Product Information Management.

Automatic text generation – a fast and efficient way to generate customized texts

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parsionate successfully completes management buyout and funding round

Some of you know our company since it was founded in the autumn of 2013. Our colleagues and we are grateful for the encouragement and support we have received from you over the past few years. When we decided, in summer 2013, to set up a company, we could not possibly have imagined that, only three years later, we would be employing more than 60 people at different locations. But we were confident that with our focus on processes to support digitisation we had found an issue that would be very important to our customers at home and abroad.

Today, parsionate is one of the fastest growing companies with this kind of portfolio in Europe. And we will continue to accelerate our growth: As part of a management buyout, parsionate’s management team and two commercial investors acquired RS Media Group AG’s shares of our company. In addition, the parsionate Group GmbH was founded as a holding company.

Informatica_Award

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10 most common mistakes in MDM/PIM projects – Practical tips for information logistics projects

Information logistics projects are challenging. Poorly organized, they will last longer and will end up costing much more than planned. Digitization requires centralized, optimized and automated processes. Businesses need to rise to this challenge.

10 most common mistakes in MDM/PIM projects: Practical tips for projects in information logistics

Michael Mezger and Marc Hölzle report on their experiences and provide valuable tips on how to avoid common mistakes and complete your project on time and on budget.

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Informatica Focus Day: Master Data Management – Data centricity and new business models

Who needs digitization? This was one of the main issues discussed at the “Informatica Focus Day: Master Data Management“. Roger Kehl, CIO at Festo and one of the speakers at the Focus Day, identified the vast amount of data that has to be managed by companies as a key driver of digitization. The Internet of Things, “intelligent products”, additional apps for specific products, digital services: for many manufacturers, software expertise has become a necessity and an essential component of value creation.

Roger Kehl, CIO at Festo, at Informatica Focus Day: Master Data Management

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Predictions 2017 – Processes, organization and data: We do not need to look into the crystal ball!

Just before Christmas is traditionally the time when industry colleagues and market criers throw around predictions. Of course we, the experts, have to be part of it, too. A quick survey among our colleagues showed that the issues and technologies we will deal with in our customer projects don’t really require a gaze into the crystal ball. Our customers and we are already working on topics and areas that, for most people, will be only be relevant in the near future.

Lightning Surveys - Predictions 2017: Processes, Organization and Data - these topics will concern our customers and us in 2017.

These are, in a nutshell, our new and old themes for 2017

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Top quality data: Training programme to become a certified GS1 Data Quality Manager

In 2017, GS1 Germany will again offer an in-service training programme in six modules to become a “Certified GS1 Data Quality Manager”. Experts from the industry will provide more in-depth knowledge about selected topics. parsionate will support this excellent training programme again: Michael Weiß, Head of Business Consulting, will be one of the invited speakers from industry.

Training programme to become a certified GS1 Data Quality Manager

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Customer Experience as a sustainable competitive advantage

Digitalization and Marketing Experts at the Marketing Power Conference 2016 by Contentserv

The “Customer Experience” theme is becoming an increasingly important priority for companies. On this occasion, the Marketing Power Conference 2016 hosted by Contentserv focused on this topic and presented in an exciting lecture program the resulting challenges. In the past two days, it has been discussed what strategic decisions are needed to drive digitalization and to anchor the resulting benefits and expectation of clients in companies.

Contenterv Marketing Power Conference - Two great days packed with customer stories, workshops and intensive discussions.

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