Information logistics projects are challenging. Poorly organized, they will last longer and will end up costing much more than planned. Digitization requires centralized, optimized and automated processes. Businesses need to rise to this challenge.
Michael Mezger and Marc Hölzle report on their experiences and provide valuable tips on how to avoid common mistakes and complete your project on time and on budget.
Who needs digitization? This was one of the main issues discussed at the “Informatica Focus Day: Master Data Management“. Roger Kehl, CIO at Festo and one of the speakers at the Focus Day, identified the vast amount of data that has to be managed by companies as a key driver of digitization. The Internet of Things, “intelligent products”, additional apps for specific products, digital services: for many manufacturers, software expertise has become a necessity and an essential component of value creation.
Just before Christmas is traditionally the time when industry colleagues and market criers throw around predictions. Of course we, the experts, have to be part of it, too. A quick survey among our colleagues showed that the issues and technologies we will deal with in our customer projects don’t really require a gaze into the crystal ball. Our customers and we are already working on topics and areas that, for most people, will be only be relevant in the near future.
These are, in a nutshell, our new and old themes for 2017
In 2017, GS1 Germany will again offer an in-service training programme in six modules to become a “Certified GS1 Data Quality Manager”. Experts from the industry will provide more in-depth knowledge about selected topics. parsionate will support this excellent training programme again: Michael Weiß, Head of Business Consulting, will be one of the invited speakers from industry.
Digitalization and Marketing Experts at the Marketing Power Conference 2016 by Contentserv
The “Customer Experience” theme is becoming an increasingly important priority for companies. On this occasion, the Marketing Power Conference 2016 hosted by Contentserv focused on this topic and presented in an exciting lecture program the resulting challenges. In the past two days, it has been discussed what strategic decisions are needed to drive digitalization and to anchor the resulting benefits and expectation of clients in companies.
Currently „Digital Transformation“ is the monstrous word and biggest challenge for retailers at the same time. But not only companies have to change and adapt to the new customer behavior. Also the NEOCOM itself transforms: with its broad conference program and interactive formats it claims to be the flagship event for E-Commerce and Omnichannel Retail in Germany.