Author Archives: Ida Lorenz

parsionate successfully completes management buyout and funding round

Some of you know our company since it was founded in the autumn of 2013. Our colleagues and we are grateful for the encouragement and support we have received from you over the past few years. When we decided, in summer 2013, to set up a company, we could not possibly have imagined that, only three years later, we would be employing more than 60 people at different locations. But we were confident that with our focus on processes to support digitisation we had found an issue that would be very important to our customers at home and abroad.

Today, parsionate is one of the fastest growing companies with this kind of portfolio in Europe. And we will continue to accelerate our growth: As part of a management buyout, parsionate’s management team and two commercial investors acquired RS Media Group AG’s shares of our company. In addition, the parsionate Group GmbH was founded as a holding company.

Informatica_Award

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10 most common mistakes in MDM/PIM projects – Practical tips for information logistics projects

Information logistics projects are challenging. Poorly organized, they will last longer and will end up costing much more than planned. Digitization requires centralized, optimized and automated processes. Businesses need to rise to this challenge.

10 most common mistakes in MDM/PIM projects: Practical tips for projects in information logistics

Michael Mezger and Marc Hölzle report on their experiences and provide valuable tips on how to avoid common mistakes and complete your project on time and on budget.

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Informatica Focus Day: Master Data Management – Data centricity and new business models

Who needs digitization? This was one of the main issues discussed at the “Informatica Focus Day: Master Data Management“. Roger Kehl, CIO at Festo and one of the speakers at the Focus Day, identified the vast amount of data that has to be managed by companies as a key driver of digitization. The Internet of Things, “intelligent products”, additional apps for specific products, digital services: for many manufacturers, software expertise has become a necessity and an essential component of value creation.

Roger Kehl, CIO at Festo, at Informatica Focus Day: Master Data Management

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Predictions 2017 – Processes, organization and data: We do not need to look into the crystal ball!

Just before Christmas is traditionally the time when industry colleagues and market criers throw around predictions. Of course we, the experts, have to be part of it, too. A quick survey among our colleagues showed that the issues and technologies we will deal with in our customer projects don’t really require a gaze into the crystal ball. Our customers and we are already working on topics and areas that, for most people, will be only be relevant in the near future.

Lightning Surveys - Predictions 2017: Processes, Organization and Data - these topics will concern our customers and us in 2017.

These are, in a nutshell, our new and old themes for 2017

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Top quality data: Training programme to become a certified GS1 Data Quality Manager

In 2017, GS1 Germany will again offer an in-service training programme in six modules to become a “Certified GS1 Data Quality Manager”. Experts from the industry will provide more in-depth knowledge about selected topics. parsionate will support this excellent training programme again: Michael Weiß, Head of Business Consulting, will be one of the invited speakers from industry.

Training programme to become a certified GS1 Data Quality Manager

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Customer Experience as a sustainable competitive advantage

Digitalization and Marketing Experts at the Marketing Power Conference 2016 by Contentserv

The “Customer Experience” theme is becoming an increasingly important priority for companies. On this occasion, the Marketing Power Conference 2016 hosted by Contentserv focused on this topic and presented in an exciting lecture program the resulting challenges. In the past two days, it has been discussed what strategic decisions are needed to drive digitalization and to anchor the resulting benefits and expectation of clients in companies.

Contenterv Marketing Power Conference - Two great days packed with customer stories, workshops and intensive discussions.

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NEOCOM 2016: Focus on Transformation

Currently „Digital Transformation“ is the monstrous word and biggest challenge for retailers at the same time. But not only companies have to change and adapt to the new customer behavior. Also the NEOCOM itself transforms: with its broad conference program and interactive formats it claims to be the flagship event for E-Commerce and Omnichannel Retail in Germany.

NEOCOM 2016 Discussion about Digitalizing in B2B

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