Author Archives: Jasmin

White Paper GDPR – action strategy

In May 2018, the General Data Protection Regulation (GDPR) will come into force – without exception. Is your business ready for it? Our White Paper on the GDPR will help ease the uncomfortable feeling brought about by the rather difficult “Where-should-I-start” question. It outlines the main points of the GDPR and the first steps towards compliance with the new directives. One thing is clear: implementing the GDPR is no easy feat. Nevertheless – or rather precisely for this reason, businesses should start implementing measures laid out in the Regulation as soon as possible. There is a lot to do!

White Paper about GDPR

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Mastering GDPR – Master Data Management is your first step

When it comes to the European General Data Protection Regulation (GDPR), many companies appear to be paralyzed. Although the regulation comes into force in May 2018, many have not yet even begun to implement the new guidelines. It appears that the requirements are too great and too far-reaching, and it’s therefore very difficult to take the first step. The GDPR sets out fundamental changes in the management of personal data: Its primary focus is the storage and use of data, as well as consent from the individual. In future, every company that manages or stores personal data of EU citizens must know what data is stored where and how exactly it is used. In addition, the consent of the data owner (the person affected) for precisely this storage and use must be verifiable and the data correct.
Anyone not fulfilling the requirements can expect staggeringly high fines of up to 4% of the company’s turnover or 20 million euros.

Poor data quality causes costs in various business divisions.

Poor data quality causes costs in various business divisions.

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Informatica EMEA Data Governance & Compliance Summit

At present, Data Governance and Compliance are the subject of particular attention due to the upcoming General Data Protection Regulation (GDPR). On the EMEA Data Governance & Compliance Summit Informatica presented their software solutions to support customers with the GDPR regulations, data quality and data security. Furthermore, the attendees gained great insights by presentations of Best Practices from Informatica customers.

Informatica EMEA Data Governance Comliance Summit 2017

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Informatica EMEA MDM 360 Summit: Be an intelligent disruptor!

Data is the critical foundation for everything

Digitisation is all around us and it happens in every industry. The choice companies have to make is a rather simple one: You can either drive the business as a leader or desperately try to catch up. On the EMEA MDM 360 Summit Informatica encouraged the attendees to be a disrupter, be ambitious and to rethink their businesses. For those who are afraid Ron Matusof, VP Advanced Customer Engineering, recommends: The thing about innovation is, that your idea never existed before so you cannot make the perfect plan. Just make the best decision you can with the information you have and stay flexible.

Informatica EMEA MDM 360 Summit, Amsterdam: Opening

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Digital transformation meets 126 years of tradition – engelhorn gets ready for a digital future

After “Big Data”, the new success factor in e-commerce that is being hyped up is “Customer Centricity”. In fact, this is not a new concept, but rather the next, logical step in e-commerce. Customer centricity is an approach to doing business that focuses on the customer’s wishes and expectations. Rather than just reacting to customers’ wishes, customer-centric businesses – retailers as well as manufacturers – rely on anticipating these needs and wants in order to be successful. Luckily, there are already enough technical solutions to enhance the buying process and to meet the expectations of digital natives; nevertheless, the implementation still represents a huge challenge for most companies. Customer centricity presupposes a suitable IT structure, high-quality master data and efficient processes in place. Therefore, customer centricity (as a general approach or a goal) is closely linked to the “digital transformation” of companies and usually entails considerable investments and extensive restructuring.

Engelhorn, a premium fashion retailer, believes in the importance of customer centricity and digital transformation. We have asked Thorsten Huth, Head of the Technical e-Commerce Department at engelhorn and data expert, what really matters.

Digital transformation at engelhorn - Thorsten Huth, speaking at the ECC Forum
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Informatica Focus Day: Master Data Management (MDM)

>> REGISTRATION NOW OPEN <<

Properly used data determine the success of your digital transformation project, are the basis for new business models and generate decisive competitive advantages.
The Informatica Focus Day therefor deals with the special role of data within the digital transformation.

Look forward to Roger Kehl from FestoCIO of the year 2016, and his visionary speech about the new role of IT. Learn how INTERSPORT successfully managed their MDM-/PIM-Project.

We invite you to be part of it. Participation is free of charge.
Best register right away - the number of participants is limited.

Click here for the agenda and for your free registration.

Informatica Focus Day Master data Management (MDM) with parsionate

priceintelligence rocked the Internet World

Our team can look back on two exciting and successful days on the Internet World 2017. Our conclusion: The new concept of the trade fair is beneficial. Most of all the various lectures and numerous exhibitors convinced and caused a new record number of visitors.

Dennis Pflie presenting priceintelligence at Internet World

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Talk to me – Bots in customer communication

The interactive future of digital commerce and its master data requirements

Interactive shopping – on the internet. Two things that, at first glance, are difficult to combine. E-commerce platforms and users/customers usually interact “statelessly”.
Many websites are already offering their customers ways to interact with a customer service team and ask questions through hotlines and live chats. These services are usually labour and cost-intensive. Thus, they are often limited to very expensive and complex products and services. Bots are going to change that.

Conversational Commerce: Getting in Touch whenever and whereever you are

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