Author Archives: Jasmin

Digital transformation meets 126 years of tradition – engelhorn gets ready for a digital future

After “Big Data”, the new success factor in e-commerce that is being hyped up is “Customer Centricity”. In fact, this is not a new concept, but rather the next, logical step in e-commerce. Customer centricity is an approach to doing business that focuses on the customer’s wishes and expectations. Rather than just reacting to customers’ wishes, customer-centric businesses – retailers as well as manufacturers – rely on anticipating these needs and wants in order to be successful. Luckily, there are already enough technical solutions to enhance the buying process and to meet the expectations of digital natives; nevertheless, the implementation still represents a huge challenge for most companies. Customer centricity presupposes a suitable IT structure, high-quality master data and efficient processes in place. Therefore, customer centricity (as a general approach or a goal) is closely linked to the “digital transformation” of companies and usually entails considerable investments and extensive restructuring.

Engelhorn, a premium fashion retailer, believes in the importance of customer centricity and digital transformation. We have asked Thorsten Huth, Head of the Technical e-Commerce Department at engelhorn and data expert, what really matters.

Digital transformation at engelhorn - Thorsten Huth, speaking at the ECC Forum
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Informatica Focus Day: Master Data Management (MDM)

>> REGISTRATION NOW OPEN <<

Properly used data determine the success of your digital transformation project, are the basis for new business models and generate decisive competitive advantages.
The Informatica Focus Day therefor deals with the special role of data within the digital transformation.

Look forward to Roger Kehl from FestoCIO of the year 2016, and his visionary speech about the new role of IT. Learn how INTERSPORT successfully managed their MDM-/PIM-Project.

We invite you to be part of it. Participation is free of charge.
Best register right away - the number of participants is limited.

Click here for the agenda and for your free registration.

Informatica Focus Day Master data Management (MDM) with parsionate

priceintelligence rocked the Internet World

Our team can look back on two exciting and successful days on the Internet World 2017. Our conclusion: The new concept of the trade fair is beneficial. Most of all the various lectures and numerous exhibitors convinced and caused a new record number of visitors.

Dennis Pflie presenting priceintelligence at Internet World

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Talk to me – Bots in customer communication

The interactive future of digital commerce and its master data requirements

Interactive shopping – on the internet. Two things that, at first glance, are difficult to combine. E-commerce platforms and users/customers usually interact “statelessly”.
Many websites are already offering their customers ways to interact with a customer service team and ask questions through hotlines and live chats. These services are usually labour and cost-intensive. Thus, they are often limited to very expensive and complex products and services. Bots are going to change that.

Conversational Commerce: Getting in Touch whenever and whereever you are

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13th “Online Handel“: E-Commerce is coming of age?

The last two days showed once again, how fast E-Commerce is evolving. And that it is still far away from being grown up, as the title of the event ”Coming Of Age” already indicated. The insight reports of the speakers rather gave the impression of a young teenager trying to find himself. And this is a good thing, as only the companies who dare to try out new trends, to evolve and are also ready to fail, will be sustainably successful in E-Commerce.

OnlineHandel_Teaser

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Product Data Management at Euronics Belgium

Euronics is both a wholesaler and a retailer and offers a wide range of electrical goods as well as other products: from the latest generation of TVs, cameras and home cinema systems to mixers, coffee machines and GPS devices. Since Euronics’ product range is so vast, their maintenance structure comprises more than 200 structure nodes.

Euronics_Teaser

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How the brain fools you

Why neuromarketing is a real challenge for your PIM
Christmas is in the air! It’s the best time to give your products or brands an emotional appeal. Many companies are investing in neuromarketing: shop windows that look like something out of a fairy tale, festively decorated web shops, glittering packages and touching Christmas commercials are all meant to appeal to customers’ emotions. It’s not mere facts that drive your customers to buy. The idea of the “homo economicus” – someone entirely focused on his economic well-being – has become obsolete and most people won’t shed any tears over it. Findings in neuroscience suggest that there are no purely rational processes in the brain. The image of the well-informed and critical consumer is a delusion. Neuromarketing is becoming a major trend.

Salomon_Community

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tms-selection.com is online – Your information portal for Translation Management

What requirements can a TMS fulfil? What should be considered in the selection and introduction of a translation management software? The new information portal tms-selection.com offers answers: http://tms-selection.com/

Tips, knowledge and field-tested tools for your successful TMS project.

information portal about Translation Management