Category Archives: Work

parsionate Application Management Services – The all-inclusive package for your MDM/PIM system

Increase the productivity of your MDM/PIM system! parsionate‘s Application Management Services are your competent partner for your daily business. Prompt support, reliable maintenance and customized system optimization – our experts ensure optimal operation of your software.

What is needed to run Informatica MDM Product 360?

Based on their long-term experience our experts created the Application Management Landscape for Informatica MDM Product 360. It gives you an overview of all relevant tasks to be performed in order to successfully run Informatica MDM Product 360. Continue reading

omnichannel excellence: customers at the centre of thinking

Nowadays, the connections of all sales channels is part of our everyday life. Besides professional advice and fast delivery, customers today expect one thing above all: detailed, complete and consistent information in all sales channels. But most companies are still working on an efficient implementation of the necessary processes.

Together with parsionate, the Munich-based company SportScheck has developed a solution, which results in an increased efficiency and shortend time to market. By placing the customer at the centre of all processes, the company provides the best shopping experience and creates real added value for customers.

Read more in our CaseStudy!


Or enjoy the video about our customer SportScheck.

The success story of our customer SportScheck has been also released in “PROKOM – Das Produktkulturmagazin”, Edition 03/2014

Print will HAVE TO change!

E-commerce is growing – no doubt about that. It’s fast and there’s plenty of software and even more experts to help implementing it on various digital devices. However, even onliners are slowly realizing that there is a target group that is not always using smartphones or computers. Customers who love to leaf through catalogues, supplements and magazines. Zalando, for example, has recognized – after some years of online pure-play – the need for printed catalogues or magalogues in order to reach further target groups.

The output channel challenge

Consistency of all output channels is crucial for reaching all different target groups efficiently. Omnichannel Excellence – what does it mean? Many of our customers have realized that operating separate channels in isolation is no longer enough. Convergence of all channels has become a critical success factor.
But how to integrate offline, online and mobile maximising the value and effectiveness of these various connection points?


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How could an extended PIM approach help you improve the success of your cross- and upselling efforts?

> Required:
Flexible solution that enables the marketing team to create virtual product sets (‘Sets’, ‘Bundles’ or ‘Lookbooks’), not only on SKU or Style-Level, but also based on variations (e.g. blue shoes might not fit a red dress with white stripes so well, while they might be perfect for the same Style in another color combination). Not a fashion-retailer or selling consumer electronics? Doesn’t matter! This is as relevant for any other segment and could even become a core business topic in areas you wouldn’t obviously expect. The example of one of the world’s most innovative manufacturers for process automation technology shows this impressively.

> Reason:
Many shop systems support the creation of bundles internally, but in centralising this action in the PIM-System you will benefit from using the already existing reference-mechanisms between items to find parts and components and additionally have information about margins, pricing levels etc. at hand. An example from the consumer electronics sector: nobody buys a high-end HiFi-Receiver and a low-budget-NF-cable afterwards. So combining cross- and upsell in one step is more useful than referencing the low-budget-cable as a cross-sell and from there doing an upsell to the high-end or medium-range cable instead.
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How to Successfully Implement an Omnichannel Retailing Strategy

Omnichannel, multichannel, showrooming – the list of buzzwords for the probably most significant change in the retail industry is steadily increasing. We are in a period of transition and innovation. The tremendous rate of innovation in omnichannel retailing is closely linked to the technological advances of e-commerce and mobile. Consumer behaviour and psychology certainly play a major role in the paradigm shift from single channel to multichannel.

The challenge for retailers is to create a consistent, seamless customer experience across all channels, be it the Web, bricks-and-mortar retail stores or mobile devices. Consumers’ demands are not very complex: they just require a consistent dialogue and integrated business processes. In other words: customers don’t understand why they may return goods that have been purchased online free of charge whereas if they purchase a product in-store, they need to drive back to the store to return it, they can’t return it online.
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Well played Macy´s – Omnichannel success

Author: Jost Gödecke | parsionate GmbH

The US-Retailer Macy´s recently announced a test phase for a new technology in
two of their stores.  The stores in Union Square in San Francisco and Herald Square
in New York City will be equipped with so-called ShopBeacons to enhance the
customers shopping experience.

Shopkick 2

ShopBeacon is a product of Shopkick Inc. It uses a small Bluetooth-Low-Energy transmitter that runs Apple´s iBeacon-technology. Together with the Shopkick App shoppers will be welcomed when they enter the store and receive location specific deals, discounts and special offers. Continue reading

3 Myths: Why omnichannel will beat online-only retailing

Author: Michael Fieg | parsionate GmbH

Time and again you hear that online-only companies will bring about the demise of traditional „brick and mortar” retailers. Yet physical stores have many advantages over online-only retailers. In order to leverage these unique strengths, however, new omnichannel strategies  have to be implemented.

Last year, at the annual summit in Denver, Gerald Storch, who was at that time CEO of Toys”R”Us, a dedicated toy multichannel retailer, predicted that “the future belonged to the internet”.

At first, this statement may not seem particularly new, but Storch wanted to emphasize that it was time for traditional “brick and mortar” retailers to implement omnichannel strategies in order to be able to compete in this evolving world. Continue reading

Can PIM data models be “media neutral”?

Author: Kolja Cords | parsionate GmbH

Accurate and high-quality product information is a key factor for successful product marketing through consumer-accessible channels such as print catalogues or online shopping systems. Only when this is the case can products be searched for successfully and can it be assessed whether the product that has been found meets the requirements.

In most cases, output channels get the required product information from upstream systems – ideally not from several individual systems, but from a central PIM system (PIM – Product Information Management). In order to be able to manage product information, an appropriate storage structure for product information, a PIM data model, has to be created. Continue reading