Omnichannel-Trends 2016

What issues will affect our customer projects? Which ideas and technologies will we have to focus on? What will move us in 2016? As last year, we have interviewed our colleagues at RS Media and asked them for their predictions for 2016.

While in the last years our customers‘ major focus was on sales and marketing processes, we are now witnessing a shift toward digitalization, i.e. an increasing correlation of all business activities in a digital format. Our consultancy team has already devised the first digital concepts for well-known companies and is now implementing them with our customers.

There are also some fascinating trends affecting publishing. The term „individualized marketing“ has become a popular buzzword. We have achieved some outstanding results with our customer METRO in this respect: targeted and custom-tailored offers are now sent to the customers not only digitally but also in print.

RS Media Group now employs more than 130 IT and marketing experts, making it one of the leading companies focused on omnichannel consultancy in Europe. We help our customers to meet the challenges of digital transformation with a sales process that encompasses all sales channels, master data, Data Quality Management, IT solutions for MDM, PIM, DAM, e-commerce and print. Last year we won over 25 new customers who appreciate our comprehensive consultancy services and support.

We hope you enjoy our predictions!
Michael Fieg, Managing Director

Omnichannel-Trends