Some of you know our company since it was founded in the autumn of 2013. Our colleagues and we are grateful for the encouragement and support we have received from you over the past few years. When we decided, in summer 2013, to set up a company, we could not possibly have imagined that, only three years later, we would be employing more than 60 people at different locations. But we were confident that with our focus on processes to support digitisation we had found an issue that would be very important to our customers at home and abroad.
Today, parsionate is one of the fastest growing companies with this kind of portfolio in Europe. And we will continue to accelerate our growth: As part of a management buyout, parsionate’s management team and two commercial investors acquired RS Media Group AG’s shares of our company. In addition, the parsionate Group GmbH was founded as a holding company.
After “Big Data”, the new success factor in e-commerce that is being hyped up is “Customer Centricity”. In fact, this is not a new concept, but rather the next, logical step in e-commerce. Customer centricity is an approach to doing business that focuses on the customer’s wishes and expectations. Rather than just reacting to customers’ wishes, customer-centric businesses – retailers as well as manufacturers – rely on anticipating these needs and wants in order to be successful. Luckily, there are already enough technical solutions to enhance the buying process and to meet the expectations of digital natives; nevertheless, the implementation still represents a huge challenge for most companies. Customer centricity presupposes a suitable IT structure, high-quality master data and efficient processes in place. Therefore, customer centricity (as a general approach or a goal) is closely linked to the “digital transformation” of companies and usually entails considerable investments and extensive restructuring.
Engelhorn, a premium fashion retailer, believes in the importance of customer centricity and digital transformation. We have asked Thorsten Huth, Head of the Technical e-Commerce Department at engelhorn and data expert, what really matters.
Information logistics projects are challenging. Poorly organized, they will last longer and will end up costing much more than planned. Digitization requires centralized, optimized and automated processes. Businesses need to rise to this challenge.
Michael Mezger and Marc Hölzle report on their experiences and provide valuable tips on how to avoid common mistakes and complete your project on time and on budget.
Who needs digitization? This was one of the main issues discussed at the “Informatica Focus Day: Master Data Management“. Roger Kehl, CIO at Festo and one of the speakers at the Focus Day, identified the vast amount of data that has to be managed by companies as a key driver of digitization. The Internet of Things, “intelligent products”, additional apps for specific products, digital services: for many manufacturers, software expertise has become a necessity and an essential component of value creation.
Properly used data determine the success of your digital transformation project, are the basis for new business models and generate decisive competitive advantages.
TheInformatica Focus Daytherefor deals with the special role of data within the digital transformation.
Look forward to Roger Kehl from Festo, CIO of the year 2016, and his visionary speech about the new role of IT. Learn how INTERSPORTsuccessfully managed their MDM-/PIM-Project.
We invite you to be part of it. Participation is free of charge. Best register right away - the number of participants is limited.
Our team can look back on two exciting and successful days on the Internet World 2017. Our conclusion: The new concept of the trade fair is beneficial. Most of all the various lectures and numerous exhibitors convinced and caused a new record number of visitors.
The interactive future of digital commerce and its master data requirements
Interactive shopping – on the internet. Two things that, at first glance, are difficult to combine. E-commerce platforms and users/customers usually interact “statelessly”.
Many websites are already offering their customers ways to interact with a customer service team and ask questions through hotlines and live chats. These services are usually labour and cost-intensive. Thus, they are often limited to very expensive and complex products and services. Bots are going to change that.
The last two days showed once again, how fast E-Commerce is evolving. And that it is still far away from being grown up, as the title of the event ”Coming Of Age” already indicated. The insight reports of the speakers rather gave the impression of a young teenager trying to find himself. And this is a good thing, as only the companies who dare to try out new trends, to evolve and are also ready to fail, will be sustainably successful in E-Commerce.