The interactive future of digital commerce and its master data requirements
Interactive shopping – on the internet. Two things that, at first glance, are difficult to combine. E-commerce platforms and users/customers usually interact “statelessly”.
Many websites are already offering their customers ways to interact with a customer service team and ask questions through hotlines and live chats. These services are usually labour and cost-intensive. Thus, they are often limited to very expensive and complex products and services. Bots are going to change that.
The last two days showed once again, how fast E-Commerce is evolving. And that it is still far away from being grown up, as the title of the event ”Coming Of Age” already indicated. The insight reports of the speakers rather gave the impression of a young teenager trying to find himself. And this is a good thing, as only the companies who dare to try out new trends, to evolve and are also ready to fail, will be sustainably successful in E-Commerce.