Tag Archives: Data Quality

Talk to me – Bots in customer communication

The interactive future of digital commerce and its master data requirements

Interactive shopping – on the internet. Two things that, at first glance, are difficult to combine. E-commerce platforms and users/customers usually interact “statelessly”.
Many websites are already offering their customers ways to interact with a customer service team and ask questions through hotlines and live chats. These services are usually labour and cost-intensive. Thus, they are often limited to very expensive and complex products and services. Bots are going to change that.

Conversational Commerce: Getting in Touch whenever and whereever you are

Continue reading

Predictions 2017 – Processes, organization and data: We do not need to look into the crystal ball!

Just before Christmas is traditionally the time when industry colleagues and market criers throw around predictions. Of course we, the experts, have to be part of it, too. A quick survey among our colleagues showed that the issues and technologies we will deal with in our customer projects don’t really require a gaze into the crystal ball. Our customers and we are already working on topics and areas that, for most people, will be only be relevant in the near future.

Lightning Surveys - Predictions 2017: Processes, Organization and Data - these topics will concern our customers and us in 2017.

These are, in a nutshell, our new and old themes for 2017

Continue reading

Top quality data: Training programme to become a certified GS1 Data Quality Manager

In 2017, GS1 Germany will again offer an in-service training programme in six modules to become a “Certified GS1 Data Quality Manager”. Experts from the industry will provide more in-depth knowledge about selected topics. parsionate will support this excellent training programme again: Michael Weiß, Head of Business Consulting, will be one of the invited speakers from industry.

Training programme to become a certified GS1 Data Quality Manager

Continue reading

Impress your customers with perfect Information Logistics!

parsionate is your partner for Omnichannel Commerce: comprehensive consulting, deep knowledge in the leading software solutions, successful implementation and application management. Meet us at #dmexco

parsionate at dmexco 2016 - impress your customers with perfect information logistics!

Why good data is the key to success in e-business

In this fast-paced, digitized age, your customer wants, more than ever, to be put first. Whether B2C or B2B, your customer expects a seamless experience across all channels. The key to it is high-quality master data.

The “modern” consumer expects you to know him – his preferences, his purchase history. He expects you to know exactly what suits him. Whether it be an attachment to his machine or trousers that match his shirt. But in one respect consumer behaviour has not changed, despite digital transformation. Before buying, customers want questions to be answered. They expect, whether online or offline, informative pictures or graphics, detailed descriptions, comprehensive information about the quality of products and preferably some videos, reviews and references. How many questions your customer may have and what is, in his opinion, “comprehensive” and “detailed”, depends on the individual, but also, strongly, on the product itself. However, except for low-cost items, the following is true for all products: if the customer notices missing or incorrect product information, he will not purchase them.

5-reasons_Master-Data

Continue reading

Informatica World Tour 2016 Switzerland #IWT16

Yesterday the conference about “All Things Data” took place in Zurich. In their opening Dirk Häussermann and Oliver Schröder aroused the audience’s curiosity about the following presentations by explaining the aim of the event: To map the happenings in the world with stories about what Informatica is doing.

In their opening Dirk Häussermann and Oliver Schröder aroused the audience’s curiosity about the following presentations by explaining the aim of the event: To map the happenings in the world with stories what Informatica is doing.

Continue reading

Measuring the ROI of Product Data Quality – Dynamic Investment Appraisal (part 3)

In the first two articles of this series we discussed what steps need to be taken in order to be able to calculate the ROI of product data quality. This part will focus on how to define ROI metrics based on the previously outlined technical metrics to prove with hard figures if data quality will be benefiting the business and whether it will be worth the investment.

ROI von Produktdatenqualität – Anwendung der dynamischen Investitionsrechnung

Continue reading

Measuring the ROI of Product Data Quality – Project approach (part 2)

In the first part of this series of articles about the “ROI of Product Data Quality” we talked about data quality and the reasons for its increasingly important role. This part will focus on parsionate’s general approach in DQ projects – prerequisites that are necessary in order to be able to reliably measure the ROI of product data quality.

ROI_DataQuality_Teaser
Continue reading

Informatica MDM 360 Summit Paris

The innovative Flair of „La Défence”, the new city of Paris, was taking part at the MDM 360 Summit of Informatica the last two days in Paris, located directly at the heart of Défence. #MDM360

Opening of Informatica MDM 360 Summit Paris

Opening by Steven Murphy, Senior VP & GM EMEA, Ben Rund, Senior Director Product Marketing – Information Quality Solutions, and Suresh Menon, Senior VP& GM Information Quality Solution

Continue reading

Measuring the ROI of Product Data Quality (part 1)

Basic principles

We live in the Information Age, an age characterized mainly by an increasing digitalization and exponential data growth. If we are to believe a well-known American market intelligence company, the amount of data being generated annually will grow to 44 zettabytes by 2020 (IDC, 2014). This is about ten times more than in 2013 and corresponds to the staggering amount of 44 billion 1 TB hard disks. We certainly notice that, in our everyday life, more and more devices are equipped with sensors and probably our refrigerators will soon be able to automatically detect when to order new groceries.

This incredible amount of data will need a more efficient data management – not only on an individual level. More and more companies are appointing a CDO (Chief Data Officer) to drive overall data management strategy, implement enterprise-wide data standards and set up data governance initiatives. This central role is supposed to help firms to harness today’s flood of available data and to protect sensitive information from prying eyes.Measure the ROI of Data Quality

Continue reading