Tag Archives: Datenpflege

Informatica EMEA Data Governance & Compliance Summit

At present, Data Governance and Compliance are the subject of particular attention due to the upcoming General Data Protection Regulation (GDPR). On the EMEA Data Governance & Compliance Summit Informatica presented their software solutions to support customers with the GDPR regulations, data quality and data security. Furthermore, the attendees gained great insights by presentations of Best Practices from Informatica customers.

Informatica EMEA Data Governance Comliance Summit 2017

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Talk to me – Bots in customer communication

The interactive future of digital commerce and its master data requirements

Interactive shopping – on the internet. Two things that, at first glance, are difficult to combine. E-commerce platforms and users/customers usually interact “statelessly”.
Many websites are already offering their customers ways to interact with a customer service team and ask questions through hotlines and live chats. These services are usually labour and cost-intensive. Thus, they are often limited to very expensive and complex products and services. Bots are going to change that.

Conversational Commerce: Getting in Touch whenever and whereever you are

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parsionate Application Management Services – The all-inclusive package for your MDM/PIM system

Increase the productivity of your MDM/PIM system! parsionate‘s Application Management Services are your competent partner for your daily business. Prompt support, reliable maintenance and customized system optimization – our experts ensure optimal operation of your software.

What is needed to run Informatica MDM Product 360?

Based on their long-term experience our experts created the Application Management Landscape for Informatica MDM Product 360. It gives you an overview of all relevant tasks to be performed in order to successfully run Informatica MDM Product 360. Continue reading

Why good data is the key to success in e-business

In this fast-paced, digitized age, your customer wants, more than ever, to be put first. Whether B2C or B2B, your customer expects a seamless experience across all channels. The key to it is high-quality master data.

The “modern” consumer expects you to know him – his preferences, his purchase history. He expects you to know exactly what suits him. Whether it be an attachment to his machine or trousers that match his shirt. But in one respect consumer behaviour has not changed, despite digital transformation. Before buying, customers want questions to be answered. They expect, whether online or offline, informative pictures or graphics, detailed descriptions, comprehensive information about the quality of products and preferably some videos, reviews and references. How many questions your customer may have and what is, in his opinion, “comprehensive” and “detailed”, depends on the individual, but also, strongly, on the product itself. However, except for low-cost items, the following is true for all products: if the customer notices missing or incorrect product information, he will not purchase them.

5-reasons_Master-Data

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e-commerce and wine are no contradiction – Hawesko shows how it works!

Wine, a product in need of explanation, a product which actually wants to be tasted. Is such a product category even suitable for the subject of omnichannel? Yes!

E-commerce and shopping with mobile devices are becoming ever-more prevalent, of course these changes don’t stop at the doors of the wine shop either. The company Hawesko clearly demonstrates that e-commerce and high-quality wine doesn’t have to be a contradiction. It is already successfull in the field of e-commerce for a few years now. Nearly 50 percent of the turnover is produced in this sector meanwhile.

Hawesko as one of the biggest wine merchant in Europe shows the way. Read here the assessment of Nikolas von Haugwitz (CEO and Managing Director of Hawesko GmbH) and Ina Dittmann (Project Leader at Hawesko) about the challenges in e-commerce: the change of the consumers, international competition, the fight against Amazon, the Management of Product Data (PIM) to the evaluation of the right technology.

Nikolas von Haugwitz and Ina Dittmann, Hawesko, talk about E-Commerce and PIM

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#CustomerReady Summit 2016

Next-Level PIM – master data as keystone of the digital transformation

The Informatica #CustomerReady Summit 2016 took place on 8th April in the Informatica Customer Center in Stuttgart. Also parsionate was present as a sponsor hosting several presentations. In the evening before the event, visitors were invited to take the opportunity to network at an informal come together in a relaxed atmosphere and spend the evening at parsionate with an exciting table soccer championship.

The focus of the event was digital transformation and the effect on the competitiveness of companies – especially the dealing with product information in this regards.

CustomerReady Summit 2016 - Opening Networking on the CustomerReady Summit 2016 by Informatica

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Highway to PIM – #3: Business Blueprint

In the first two articles of this series we discussed how to decide whether to introduce a PIM system, as well as the challenges inherent in the software vendor selection process. Today we’re going to have a closer look at the pitfalls you should try to avoid when introducing a PIM system in order to make your transition to an efficient information logistics as smooth as possible.

Business Blueprint

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Omnichannel-Trends 2016

What issues will affect our customer projects? Which ideas and technologies will we have to focus on? What will move us in 2016? As last year, we have interviewed our colleagues at RS Media and asked them for their predictions for 2016.

While in the last years our customers‘ major focus was on sales and marketing processes, we are now witnessing a shift toward digitalization, i.e. an increasing correlation of all business activities in a digital format. Our consultancy team has already devised the first digital concepts for well-known companies and is now implementing them with our customers.

There are also some fascinating trends affecting publishing. The term „individualized marketing“ has become a popular buzzword. We have achieved some outstanding results with our customer METRO in this respect: targeted and custom-tailored offers are now sent to the customers not only digitally but also in print.

RS Media Group now employs more than 130 IT and marketing experts, making it one of the leading companies focused on omnichannel consultancy in Europe. We help our customers to meet the challenges of digital transformation with a sales process that encompasses all sales channels, master data, Data Quality Management, IT solutions for MDM, PIM, DAM, e-commerce and print. Last year we won over 25 new customers who appreciate our comprehensive consultancy services and support.

We hope you enjoy our predictions!
Michael Fieg, Managing Director

Omnichannel-Trends

Highway to PIM – #2:Choosing a PIM system

In our last blog article we discussed how to identify the primary goals you want to achieve with a PIM system. Now it’s time to turn them into specific requirements for your future software and thus create a list of potential software vendors that match your criteria.

4 steps to PIM - Evaluation of the system

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Highway to PIM – #1: The Business Case

Although in real life a seamless shopping experience is hard to find, consumers tend to take it for granted. This is not only due to the increasingly important role of smartphones, tablets and Co. in our lives, but also because of a few customer-oriented, innovative companies that set an example.

But what is a seamless shopping experience? What is it that makes a “positive customer experience”? Consumers expect, for example, the same look and feel as well as consistent product information across all channels. They don’t want to find out that the running shoes that they just tested in-store are cheaper in the same retailer’s online shop than in-store. They want the shop assistant to provide the same cleaning instructions for their new jacket as the online store and the catalogue. Or the shop assistant to order the appropriate accessories for their camera online and have them delivered to their home address.

Highway to PIM

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