Tag Archives: digital transformation

Talk to me – Bots in customer communication

The interactive future of digital commerce and its master data requirements

Interactive shopping – on the internet. Two things that, at first glance, are difficult to combine. E-commerce platforms and users/customers usually interact “statelessly”.
Many websites are already offering their customers ways to interact with a customer service team and ask questions through hotlines and live chats. These services are usually labour and cost-intensive. Thus, they are often limited to very expensive and complex products and services. Bots are going to change that.

Conversational Commerce: Getting in Touch whenever and whereever you are

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13th “Online Handel“: E-Commerce is coming of age?

The last two days showed once again, how fast E-Commerce is evolving. And that it is still far away from being grown up, as the title of the event ”Coming Of Age” already indicated. The insight reports of the speakers rather gave the impression of a young teenager trying to find himself. And this is a good thing, as only the companies who dare to try out new trends, to evolve and are also ready to fail, will be sustainably successful in E-Commerce.

OnlineHandel_Teaser

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Customer Experience as a sustainable competitive advantage

Digitalization and Marketing Experts at the Marketing Power Conference 2016 by Contentserv

The “Customer Experience” theme is becoming an increasingly important priority for companies. On this occasion, the Marketing Power Conference 2016 hosted by Contentserv focused on this topic and presented in an exciting lecture program the resulting challenges. In the past two days, it has been discussed what strategic decisions are needed to drive digitalization and to anchor the resulting benefits and expectation of clients in companies.

Contenterv Marketing Power Conference - Two great days packed with customer stories, workshops and intensive discussions.

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NEOCOM 2016: Focus on Transformation

Currently „Digital Transformation“ is the monstrous word and biggest challenge for retailers at the same time. But not only companies have to change and adapt to the new customer behavior. Also the NEOCOM itself transforms: with its broad conference program and interactive formats it claims to be the flagship event for E-Commerce and Omnichannel Retail in Germany.

NEOCOM 2016 Discussion about Digitalizing in B2B

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Port of Thoughts 2016: „It is better to be disruptive than to be disrupted.“

“The winds of digital change blow through all industries and sectors. And everything that can be digitised will be digitised.“ Kay Julius Evers, Managing Partner at Eversfrank Group, summarized the main challenges of the digital age in his opening remarks at the Port of Thoughts Retail Summit: “You have to destroy and reinvent yourself.”

Opening of the Port of Thoughts 2016 by Kay Evers, Eversfrank Group

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30. ECC-Forum: Transform or Die!

„Transform or Die! “ – this sensational moto is the ECC-Forum´s theme for the digitalization in the b2b opened yesterday.

As mentioned in the welcome speech by Sabrina Mertens, the leader of the ECC Köln, one of the main problems became clear. The “Digital Transformation” is for many people intangible. According to an ECC survey, the insecurity regarding the cost-benefit as well as the lack of knowledge regarding the technical demands are barriers that will be addressed during this topic.

As incentive for the digitalization process, Sabrina Mertens emphasized the numerous benefits of the digitalization:

  • Increase in client satisfaction
  • Time saving in the daily business activities
  • Revenues optimization
  • Cost savings
  • Increased employee satisfaction

parsionate at the 30. ECC-Forum

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dmexco 2016 – Digital Transformation, Customer-Centricity, Marketing Automation

A great exhibition is over. In two successful days full of interesting conversations with the visitors of our stand something become very clear: IT arrived at the world of marketing. The buzzwords of dmexco 2016 were: Digital Transformation, Customer-Centricity and Marketing Automation.

Teaser

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Why good data is the key to success in e-business

In this fast-paced, digitized age, your customer wants, more than ever, to be put first. Whether B2C or B2B, your customer expects a seamless experience across all channels. The key to it is high-quality master data.

The “modern” consumer expects you to know him – his preferences, his purchase history. He expects you to know exactly what suits him. Whether it be an attachment to his machine or trousers that match his shirt. But in one respect consumer behaviour has not changed, despite digital transformation. Before buying, customers want questions to be answered. They expect, whether online or offline, informative pictures or graphics, detailed descriptions, comprehensive information about the quality of products and preferably some videos, reviews and references. How many questions your customer may have and what is, in his opinion, “comprehensive” and “detailed”, depends on the individual, but also, strongly, on the product itself. However, except for low-cost items, the following is true for all products: if the customer notices missing or incorrect product information, he will not purchase them.

5-reasons_Master-Data

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parsionate achieves top rating in the Market Performance Wheel

The renowned analysts of TGOA (The Group Of Analysts) decorate parsionate GmbH in the category „PIM Integrator“ with top grades. Besides the top rating in the category of the Integrators, parsionate also achieved the respective maximum score in several single disciplines.

parsionate erhält Bestnoten im Market Performance Wheel

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EVOLUTIONARY INTERACTION

Towards production methods of the future

The real and virtual worlds are becoming ever more entwined, modern information and communication technologies are merging with industrial processes and are consequently changing the production landscape to an increasing degree. Festo examines this change holistically and from various perspectives. As a global player, the company supplies pneumatic and electrical automation technology to factory and process automation customers in more than 200 different sectors. Its products and services are available in 176 countries throughout the world. We talked to Dr Roger Kehl, CIO, and Urda Stieler, Head of IT Sales at Festo, about the digital present and the future of the company.

Prokom_Festo_parsionate_Informatica_Digital-Transformation

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