The interactive future of digital commerce and its master data requirements
Interactive shopping – on the internet. Two things that, at first glance, are difficult to combine. E-commerce platforms and users/customers usually interact “statelessly”.
Many websites are already offering their customers ways to interact with a customer service team and ask questions through hotlines and live chats. These services are usually labour and cost-intensive. Thus, they are often limited to very expensive and complex products and services. Bots are going to change that.
The last two days showed once again, how fast E-Commerce is evolving. And that it is still far away from being grown up, as the title of the event ”Coming Of Age” already indicated. The insight reports of the speakers rather gave the impression of a young teenager trying to find himself. And this is a good thing, as only the companies who dare to try out new trends, to evolve and are also ready to fail, will be sustainably successful in E-Commerce.
In 2017, GS1 Germany will again offer an in-service training programme in six modules to become a “Certified GS1 Data Quality Manager”. Experts from the industry will provide more in-depth knowledge about selected topics. parsionate will support this excellent training programme again: Michael Weiß, Head of Business Consulting, will be one of the invited speakers from industry.
What requirements can a TMS fulfil? What should be considered in the selection and introduction of a translation management software? The new information portal tms-selection.com offers answers: http://tms-selection.com/
Tips, knowledge and field-tested tools for your successful TMS project.
“The winds of digital change blow through all industries and sectors. And everything that can be digitised will be digitised.“ Kay Julius Evers, Managing Partner at Eversfrank Group, summarized the main challenges of the digital age in his opening remarks at the Port of Thoughts Retail Summit: “You have to destroy and reinvent yourself.”
A great exhibition is over. In two successful days full of interesting conversations with the visitors of our stand something become very clear: IT arrived at the world of marketing. The buzzwords of dmexco 2016 were: Digital Transformation, Customer-Centricity and Marketing Automation.
The real and virtual worlds are becoming ever more entwined, modern information and communication technologies are merging with industrial processes and are consequently changing the production landscape to an increasing degree. Festo examines this change holistically and from various perspectives. As a global player, the company supplies pneumatic and electrical automation technology to factory and process automation customers in more than 200 different sectors. Its products and services are available in 176 countries throughout the world. We talked to Dr Roger Kehl, CIO, and Urda Stieler, Head of IT Sales at Festo, about the digital present and the future of the company.