The interactive future of digital commerce and its master data requirements
Interactive shopping – on the internet. Two things that, at first glance, are difficult to combine. E-commerce platforms and users/customers usually interact “statelessly”.
Many websites are already offering their customers ways to interact with a customer service team and ask questions through hotlines and live chats. These services are usually labour and cost-intensive. Thus, they are often limited to very expensive and complex products and services. Bots are going to change that.
The last two days showed once again, how fast E-Commerce is evolving. And that it is still far away from being grown up, as the title of the event ”Coming Of Age” already indicated. The insight reports of the speakers rather gave the impression of a young teenager trying to find himself. And this is a good thing, as only the companies who dare to try out new trends, to evolve and are also ready to fail, will be sustainably successful in E-Commerce.
In 2017, GS1 Germany will again offer an in-service training programme in six modules to become a “Certified GS1 Data Quality Manager”. Experts from the industry will provide more in-depth knowledge about selected topics. parsionate will support this excellent training programme again: Michael Weiß, Head of Business Consulting, will be one of the invited speakers from industry.
Digitalization and Marketing Experts at the Marketing Power Conference 2016 by Contentserv
The “Customer Experience” theme is becoming an increasingly important priority for companies. On this occasion, the Marketing Power Conference 2016 hosted by Contentserv focused on this topic and presented in an exciting lecture program the resulting challenges. In the past two days, it has been discussed what strategic decisions are needed to drive digitalization and to anchor the resulting benefits and expectation of clients in companies.
The price of a product is determined by the interaction of supply and demand in a market. This is a clear advantage for those who sell unique products. In real life, though, and in virtually every industry, online businesses have to compete in a global marketplace, where there are more and more merchants every year selling exactly the same products. Competitive pressure is steadily increasing, especially in online trading. There are hardly any article or product groups that are not on offer by at least ten other online merchants.
In this interview, Dennis Pflie, pricing expert at parsionate, explains how retailers can assert themselves in increasingly intense competition.
“The winds of digital change blow through all industries and sectors. And everything that can be digitised will be digitised.“ Kay Julius Evers, Managing Partner at Eversfrank Group, summarized the main challenges of the digital age in his opening remarks at the Port of Thoughts Retail Summit: “You have to destroy and reinvent yourself.”
„Transform or Die! “ – this sensational moto is the ECC-Forum´s theme for the digitalization in the b2b opened yesterday.
As mentioned in the welcome speech by Sabrina Mertens, the leader of the ECC Köln, one of the main problems became clear. The “Digital Transformation” is for many people intangible. According to an ECC survey, the insecurity regarding the cost-benefit as well as the lack of knowledge regarding the technical demands are barriers that will be addressed during this topic.
As incentive for the digitalization process, Sabrina Mertens emphasized the numerous benefits of the digitalization:
A great exhibition is over. In two successful days full of interesting conversations with the visitors of our stand something become very clear: IT arrived at the world of marketing. The buzzwords of dmexco 2016 were: Digital Transformation, Customer-Centricity and Marketing Automation.