Tag Archives: ECC-Forum

Digital transformation meets 126 years of tradition – engelhorn gets ready for a digital future

After “Big Data”, the new success factor in e-commerce that is being hyped up is “Customer Centricity”. In fact, this is not a new concept, but rather the next, logical step in e-commerce. Customer centricity is an approach to doing business that focuses on the customer’s wishes and expectations. Rather than just reacting to customers’ wishes, customer-centric businesses – retailers as well as manufacturers – rely on anticipating these needs and wants in order to be successful. Luckily, there are already enough technical solutions to enhance the buying process and to meet the expectations of digital natives; nevertheless, the implementation still represents a huge challenge for most companies. Customer centricity presupposes a suitable IT structure, high-quality master data and efficient processes in place. Therefore, customer centricity (as a general approach or a goal) is closely linked to the “digital transformation” of companies and usually entails considerable investments and extensive restructuring.

Engelhorn, a premium fashion retailer, believes in the importance of customer centricity and digital transformation. We have asked Thorsten Huth, Head of the Technical e-Commerce Department at engelhorn and data expert, what really matters.

Digital transformation at engelhorn - Thorsten Huth, speaking at the ECC Forum
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30. ECC-Forum: Transform or Die!

„Transform or Die! “ – this sensational moto is the ECC-Forum´s theme for the digitalization in the b2b opened yesterday.

As mentioned in the welcome speech by Sabrina Mertens, the leader of the ECC Köln, one of the main problems became clear. The “Digital Transformation” is for many people intangible. According to an ECC survey, the insecurity regarding the cost-benefit as well as the lack of knowledge regarding the technical demands are barriers that will be addressed during this topic.

As incentive for the digitalization process, Sabrina Mertens emphasized the numerous benefits of the digitalization:

  • Increase in client satisfaction
  • Time saving in the daily business activities
  • Revenues optimization
  • Cost savings
  • Increased employee satisfaction

parsionate at the 30. ECC-Forum

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Translation Management in PIM

Modern businesses expect their product data to be consistently and reliably maintained in PIM. Product data (i.e. product descriptions, marketing texts and media assets) is usually maintained in the original language of publication.

In order to compete internationally and meet consumer expectations in terms of quality of information, data has to be translated into the local language of the targeted market.

Translation Management in PIM

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27. ECC-Forum: „experience and service in the (online) commerce”

Cross-, Multi- or Omnichannel, one thing is clear: the cross-channel and independent interaction with the customer lets the commerce face new challenges. Labelled “experience and service in the (online) commerce” the 27th ECC-Forum in Cologne examined approaches for possible solutions and presented their current research results in e-commerce.

ECC-Forum_parsionate

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Event highlights in April: bevh 2.015 and ECC-Forum

E-Commerce is your passion? Join us at the following Event-Highlights in April:

• bevh 2.015 // 15-16th April, Hamburg // www.bevh2015.de

• ECC-Forum // 21st April, Cologne // www.eccforum.de

We look forward to welcoming you personally to this events at our stand.
Do not have your tickets yet? Order your rebated tickets now at marketing@parsionate.com

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