“The winds of digital change blow through all industries and sectors. And everything that can be digitised will be digitised.“ Kay Julius Evers, Managing Partner at Eversfrank Group, summarized the main challenges of the digital age in his opening remarks at the Port of Thoughts Retail Summit: “You have to destroy and reinvent yourself.”
„Transform or Die! “ – this sensational moto is the ECC-Forum´s theme for the digitalization in the b2b opened yesterday.
As mentioned in the welcome speech by Sabrina Mertens, the leader of the ECC Köln, one of the main problems became clear. The “Digital Transformation” is for many people intangible. According to an ECC survey, the insecurity regarding the cost-benefit as well as the lack of knowledge regarding the technical demands are barriers that will be addressed during this topic.
As incentive for the digitalization process, Sabrina Mertens emphasized the numerous benefits of the digitalization:
- Increase in client satisfaction
- Time saving in the daily business activities
- Revenues optimization
- Cost savings
- Increased employee satisfaction
In this fast-paced, digitized age, your customer wants, more than ever, to be put first. Whether B2C or B2B, your customer expects a seamless experience across all channels. The key to it is high-quality master data.
The “modern” consumer expects you to know him – his preferences, his purchase history. He expects you to know exactly what suits him. Whether it be an attachment to his machine or trousers that match his shirt. But in one respect consumer behaviour has not changed, despite digital transformation. Before buying, customers want questions to be answered. They expect, whether online or offline, informative pictures or graphics, detailed descriptions, comprehensive information about the quality of products and preferably some videos, reviews and references. How many questions your customer may have and what is, in his opinion, “comprehensive” and “detailed”, depends on the individual, but also, strongly, on the product itself. However, except for low-cost items, the following is true for all products: if the customer notices missing or incorrect product information, he will not purchase them.
Interesting speeches and educational workshops about Best Practices and trends in E-Commerce and Retail at the .EXE in Hamburg.
Our customer Hawesko shared their experience in implementing a PIM tool with the audience. Many thanks to Ina Dittmann for her great engagement!
What issues will affect our customer projects? Which ideas and technologies will we have to focus on? What will move us in 2016? As last year, we have interviewed our colleagues at RS Media and asked them for their predictions for 2016.
While in the last years our customers‘ major focus was on sales and marketing processes, we are now witnessing a shift toward digitalization, i.e. an increasing correlation of all business activities in a digital format. Our consultancy team has already devised the first digital concepts for well-known companies and is now implementing them with our customers.
There are also some fascinating trends affecting publishing. The term „individualized marketing“ has become a popular buzzword. We have achieved some outstanding results with our customer METRO in this respect: targeted and custom-tailored offers are now sent to the customers not only digitally but also in print.
RS Media Group now employs more than 130 IT and marketing experts, making it one of the leading companies focused on omnichannel consultancy in Europe. We help our customers to meet the challenges of digital transformation with a sales process that encompasses all sales channels, master data, Data Quality Management, IT solutions for MDM, PIM, DAM, e-commerce and print. Last year we won over 25 new customers who appreciate our comprehensive consultancy services and support.
We hope you enjoy our predictions!
Michael Fieg, Managing Director
Creating a real overvalue for their members – with the electronic Data-Center (eDC), EDE, made this vision become reality.
The E/D/E (Einkaufsbüro Deutscher Eisenhändler GmbH) is Europe’s largest purchasing and marketing association in industrial B2B, with almost 1320 medium-sized trading companies.
1. Why worry about processes – Pt. 1
Why is it important not only to have a process blueprint somewhere but also to keep it reviewed and updated frequently? All of your employees are probably experts in their daily work (and I really mean this!) so why worry about it and spend time and money on this topic?
Since our customers and subsidiaries are spread across Europe, doing project work at parsionate includes frequent traveling and hotel stays.
Have you ever recognized those small patches or signs in hotel rooms telling you to only drop your towels on the floor if you like new ones and that you should consider the environmental impact before doing so?
Although the term “mobile commerce” has been around for more than a decade, it has only become an increasingly important factor since the introduction of smartphones to the marketplace.
Mobile’s share of online sales has been growing steadily with the proliferation of tablets. It accounted for more than 16 percent of the total online sales worldwide last year1 – in spite of declining sales figures for tablets during the last quarter. If we consider the fact that, in Germany, m-commerce sales has more than doubled last year compared to 2013, the importance of a suitable e-commerce strategy becomes evident.
Shopping without stress and with comfort – that is what every one of us is looking for. But in our days it is not done with the visit of the shopping street.
Before entering the shops, people do research at home. In the Internet, on their way by using an app or in a settled advertising material like the catalogue, information is gathered. Doing research about brands and finding the most important facts, has meanwhile become an essential part of the customer journey. Many companies know that they are not up to date with their sales bound to stationary commerce and an online shop. So what do we have to do, to increase the customer’s retention in the long run?