Tag Archives: implementation

parsionate Application Management Services – The all-inclusive package for your MDM/PIM system

Increase the productivity of your MDM/PIM system! parsionate‘s Application Management Services are your competent partner for your daily business. Prompt support, reliable maintenance and customized system optimization – our experts ensure optimal operation of your software.

What is needed to run Informatica MDM Product 360?

Based on their long-term experience our experts created the Application Management Landscape for Informatica MDM Product 360. It gives you an overview of all relevant tasks to be performed in order to successfully run Informatica MDM Product 360. Continue reading

Impress your customers with perfect Information Logistics!

parsionate is your partner for Omnichannel Commerce: comprehensive consulting, deep knowledge in the leading software solutions, successful implementation and application management. Meet us at #dmexco

parsionate at dmexco 2016 - impress your customers with perfect information logistics!

Highway to PIM – #4: technical implementation

Businesses can benefit from a PIM system in terms of product data management. With a single source of truth for all product-related data and the possibilities of automation, organizations can save valuable time and resources.

Provided, of course, that you have chosen the right system and that the data structure and the processes are perfectly aligned with your needs.
In the first three articles of this series we described how to proceed in the first stages of a PIM project and gave you some useful tips:

#1: The Business Case
#2: Choosing a PIM System
#3: Business Blueprint

Your Business Plan has been approved, the system has been evaluated and your Business Blueprint is ready? Then let’s get to the next step: The technical implementation of your PIM system.

Highway to PIM - technical implementation

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Highway to PIM – #3: Business Blueprint

In the first two articles of this series we discussed how to decide whether to introduce a PIM system, as well as the challenges inherent in the software vendor selection process. Today we’re going to have a closer look at the pitfalls you should try to avoid when introducing a PIM system in order to make your transition to an efficient information logistics as smooth as possible.

Business Blueprint

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Omnichannel-Trends 2016

What issues will affect our customer projects? Which ideas and technologies will we have to focus on? What will move us in 2016? As last year, we have interviewed our colleagues at RS Media and asked them for their predictions for 2016.

While in the last years our customers‘ major focus was on sales and marketing processes, we are now witnessing a shift toward digitalization, i.e. an increasing correlation of all business activities in a digital format. Our consultancy team has already devised the first digital concepts for well-known companies and is now implementing them with our customers.

There are also some fascinating trends affecting publishing. The term „individualized marketing“ has become a popular buzzword. We have achieved some outstanding results with our customer METRO in this respect: targeted and custom-tailored offers are now sent to the customers not only digitally but also in print.

RS Media Group now employs more than 130 IT and marketing experts, making it one of the leading companies focused on omnichannel consultancy in Europe. We help our customers to meet the challenges of digital transformation with a sales process that encompasses all sales channels, master data, Data Quality Management, IT solutions for MDM, PIM, DAM, e-commerce and print. Last year we won over 25 new customers who appreciate our comprehensive consultancy services and support.

We hope you enjoy our predictions!
Michael Fieg, Managing Director


Highway to PIM – #2:Choosing a PIM system

In our last blog article we discussed how to identify the primary goals you want to achieve with a PIM system. Now it’s time to turn them into specific requirements for your future software and thus create a list of potential software vendors that match your criteria.

4 steps to PIM - Evaluation of the system

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Highway to PIM – #1: The Business Case

Although in real life a seamless shopping experience is hard to find, consumers tend to take it for granted. This is not only due to the increasingly important role of smartphones, tablets and Co. in our lives, but also because of a few customer-oriented, innovative companies that set an example.

But what is a seamless shopping experience? What is it that makes a “positive customer experience”? Consumers expect, for example, the same look and feel as well as consistent product information across all channels. They don’t want to find out that the running shoes that they just tested in-store are cheaper in the same retailer’s online shop than in-store. They want the shop assistant to provide the same cleaning instructions for their new jacket as the online store and the catalogue. Or the shop assistant to order the appropriate accessories for their camera online and have them delivered to their home address.

Highway to PIM

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Business Model Canvas For The Software Implementation?

The implementation of a PIM software is not just done easily. Many companies underestimate the effect on so far established processes and structures.

Making this process more transparent based on a Business Model Canvas, is presented by Sören Berger on a practical example.


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IA4SP: parsionate GmbH becomes member of the International Association for SAP Partners e.V.

parsionate GmbH, the omnichannel consulting team of the RS Media Group AG, emphasizes its engagement in the community of SAP partners with the accession to IA4SP.

“We are glad about the engagement of parsionate in the IA4SP”, said Axel Mattern, president of the organization. “Especially the e-commerce and product information management specialists from the hybris partner network add new business aspects to our community.”

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On The Way To The Leading European hybris Expert For PIM And MDM

hybris_silverpartnerOur hybris Team currently consists of five “Business Analysts” and three “Core Developers”. Parsionate’s experienced and now also certified PIM consultants support the European hybris partner network with their longstanding expertise and suitable procedure models for PIM, MDM and MAM.

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