Although the term “mobile commerce” has been around for more than a decade, it has only become an increasingly important factor since the introduction of smartphones to the marketplace.
Mobile’s share of online sales has been growing steadily with the proliferation of tablets. It accounted for more than 16 percent of the total online sales worldwide last year1 – in spite of declining sales figures for tablets during the last quarter. If we consider the fact that, in Germany, m-commerce sales has more than doubled last year compared to 2013, the importance of a suitable e-commerce strategy becomes evident.
As an innovative multichannel retailer, SportScheck places high demands on its IT system landscape. Last week, we presented the “SportScheck goes omnichannel” project to you in our CaseStudy! Anyone wishing to find out more about the technical implementation of the IT solution can do so here.
Nowadays, the connections of all sales channels is part of our everyday life. Besides professional advice and fast delivery, customers today expect one thing above all: detailed, complete and consistent information in all sales channels. But most companies are still working on an efficient implementation of the necessary processes.
Together with parsionate, the Munich-based company SportScheck has developed a solution, which results in an increased efficiency and shortend time to market. By placing the customer at the centre of all processes, the company provides the best shopping experience and creates real added value for customers.
Read more in our CaseStudy!
Or enjoy the video about our customer SportScheck.
The success story of our customer SportScheck has been also released in “PROKOM – Das Produktkulturmagazin”, Edition 03/2014