Efficient, dynamic pricing models will play an increasingly important role in commerce. Digital transformation is changing the customers’ behaviour and buying habits. Consumers are constantly comparing product prices on different portals, e.g. price comparison websites or marketplaces, which increase transparency on the market. Not only individual companies, but the whole economy is subject to an increasing pricing pressure and price wars. Companies that focus on their pricing strategy will benefit from this situation.
Guido Richter starts as a new top executive in the management team of the RS Media Group AG. As managing director, he is responsible for the operative business of the Business Unit Marketing Services, which bundles all creative- and publishing services since the beginning of this calendar year.