Tag Archives: MDM

Talk to me – Bots in customer communication

The interactive future of digital commerce and its master data requirements

Interactive shopping – on the internet. Two things that, at first glance, are difficult to combine. E-commerce platforms and users/customers usually interact “statelessly”.
Many websites are already offering their customers ways to interact with a customer service team and ask questions through hotlines and live chats. These services are usually labour and cost-intensive. Thus, they are often limited to very expensive and complex products and services. Bots are going to change that.

Conversational Commerce: Getting in Touch whenever and whereever you are

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Product Data Management at Euronics Belgium

Euronics is both a wholesaler and a retailer and offers a wide range of electrical goods as well as other products: from the latest generation of TVs, cameras and home cinema systems to mixers, coffee machines and GPS devices. Since Euronics’ product range is so vast, their maintenance structure comprises more than 200 structure nodes.

Euronics_Teaser

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Predictions 2017 – Processes, organization and data: We do not need to look into the crystal ball!

Just before Christmas is traditionally the time when industry colleagues and market criers throw around predictions. Of course we, the experts, have to be part of it, too. A quick survey among our colleagues showed that the issues and technologies we will deal with in our customer projects don’t really require a gaze into the crystal ball. Our customers and we are already working on topics and areas that, for most people, will be only be relevant in the near future.

Lightning Surveys - Predictions 2017: Processes, Organization and Data - these topics will concern our customers and us in 2017.

These are, in a nutshell, our new and old themes for 2017

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Port of Thoughts 2016: „It is better to be disruptive than to be disrupted.“

“The winds of digital change blow through all industries and sectors. And everything that can be digitised will be digitised.“ Kay Julius Evers, Managing Partner at Eversfrank Group, summarized the main challenges of the digital age in his opening remarks at the Port of Thoughts Retail Summit: “You have to destroy and reinvent yourself.”

Opening of the Port of Thoughts 2016 by Kay Evers, Eversfrank Group

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Impress your customers with perfect Information Logistics!

parsionate is your partner for Omnichannel Commerce: comprehensive consulting, deep knowledge in the leading software solutions, successful implementation and application management. Meet us at #dmexco

parsionate at dmexco 2016 - impress your customers with perfect information logistics!

Why good data is the key to success in e-business

In this fast-paced, digitized age, your customer wants, more than ever, to be put first. Whether B2C or B2B, your customer expects a seamless experience across all channels. The key to it is high-quality master data.

The “modern” consumer expects you to know him – his preferences, his purchase history. He expects you to know exactly what suits him. Whether it be an attachment to his machine or trousers that match his shirt. But in one respect consumer behaviour has not changed, despite digital transformation. Before buying, customers want questions to be answered. They expect, whether online or offline, informative pictures or graphics, detailed descriptions, comprehensive information about the quality of products and preferably some videos, reviews and references. How many questions your customer may have and what is, in his opinion, “comprehensive” and “detailed”, depends on the individual, but also, strongly, on the product itself. However, except for low-cost items, the following is true for all products: if the customer notices missing or incorrect product information, he will not purchase them.

5-reasons_Master-Data

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Data Powers Innovation: parsionate named by Informatica as EMEA Partner Of The Year

Annual Partner Award honors extraordinary performance of European Informatica partners

The Omnichannel Consulting Team of parsionate was honored by Informatica as Partner of the Year in Europe. parsionate was awarded for their trendsetting solutions implemented in several customer projects during the last year. The award (“Informatica EMEA Partner of the Year”) took place during the Informatica Partner Forum 2016, June 7th in Madrid.

Award Ceremony

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Informatica World Tour 2016 Switzerland #IWT16

Yesterday the conference about “All Things Data” took place in Zurich. In their opening Dirk Häussermann and Oliver Schröder aroused the audience’s curiosity about the following presentations by explaining the aim of the event: To map the happenings in the world with stories about what Informatica is doing.

In their opening Dirk Häussermann and Oliver Schröder aroused the audience’s curiosity about the following presentations by explaining the aim of the event: To map the happenings in the world with stories what Informatica is doing.

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Informatica MDM 360 Summit Paris

The innovative Flair of „La Défence”, the new city of Paris, was taking part at the MDM 360 Summit of Informatica the last two days in Paris, located directly at the heart of Défence. #MDM360

Opening of Informatica MDM 360 Summit Paris

Opening by Steven Murphy, Senior VP & GM EMEA, Ben Rund, Senior Director Product Marketing – Information Quality Solutions, and Suresh Menon, Senior VP& GM Information Quality Solution

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e-commerce and wine are no contradiction – Hawesko shows how it works!

Wine, a product in need of explanation, a product which actually wants to be tasted. Is such a product category even suitable for the subject of omnichannel? Yes!

E-commerce and shopping with mobile devices are becoming ever-more prevalent, of course these changes don’t stop at the doors of the wine shop either. The company Hawesko clearly demonstrates that e-commerce and high-quality wine doesn’t have to be a contradiction. It is already successfull in the field of e-commerce for a few years now. Nearly 50 percent of the turnover is produced in this sector meanwhile.

Hawesko as one of the biggest wine merchant in Europe shows the way. Read here the assessment of Nikolas von Haugwitz (CEO and Managing Director of Hawesko GmbH) and Ina Dittmann (Project Leader at Hawesko) about the challenges in e-commerce: the change of the consumers, international competition, the fight against Amazon, the Management of Product Data (PIM) to the evaluation of the right technology.

Nikolas von Haugwitz and Ina Dittmann, Hawesko, talk about E-Commerce and PIM

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