At present, Data Governance and Compliance are the subject of particular attention due to the upcoming General Data Protection Regulation (GDPR). On the EMEA Data Governance & Compliance Summit Informatica presented their software solutions to support customers with the GDPR regulations, data quality and data security. Furthermore, the attendees gained great insights by presentations of Best Practices from Informatica customers.
Data is the critical foundation for everything
Digitisation is all around us and it happens in every industry. The choice companies have to make is a rather simple one: You can either drive the business as a leader or desperately try to catch up. On the EMEA MDM 360 Summit Informatica encouraged the attendees to be a disrupter, be ambitious and to rethink their businesses. For those who are afraid Ron Matusof, VP Advanced Customer Engineering, recommends: The thing about innovation is, that your idea never existed before so you cannot make the perfect plan. Just make the best decision you can with the information you have and stay flexible.
Some of you know our company since it was founded in the autumn of 2013. Our colleagues and we are grateful for the encouragement and support we have received from you over the past few years. When we decided, in summer 2013, to set up a company, we could not possibly have imagined that, only three years later, we would be employing more than 60 people at different locations. But we were confident that with our focus on processes to support digitisation we had found an issue that would be very important to our customers at home and abroad.
Today, parsionate is one of the fastest growing companies with this kind of portfolio in Europe. And we will continue to accelerate our growth: As part of a management buyout, parsionate’s management team and two commercial investors acquired RS Media Group AG’s shares of our company. In addition, the parsionate Group GmbH was founded as a holding company.
After “Big Data”, the new success factor in e-commerce that is being hyped up is “Customer Centricity”. In fact, this is not a new concept, but rather the next, logical step in e-commerce. Customer centricity is an approach to doing business that focuses on the customer’s wishes and expectations. Rather than just reacting to customers’ wishes, customer-centric businesses – retailers as well as manufacturers – rely on anticipating these needs and wants in order to be successful. Luckily, there are already enough technical solutions to enhance the buying process and to meet the expectations of digital natives; nevertheless, the implementation still represents a huge challenge for most companies. Customer centricity presupposes a suitable IT structure, high-quality master data and efficient processes in place. Therefore, customer centricity (as a general approach or a goal) is closely linked to the “digital transformation” of companies and usually entails considerable investments and extensive restructuring.
Engelhorn, a premium fashion retailer, believes in the importance of customer centricity and digital transformation. We have asked Thorsten Huth, Head of the Technical e-Commerce Department at engelhorn and data expert, what really matters.
Euronics is both a wholesaler and a retailer and offers a wide range of electrical goods as well as other products: from the latest generation of TVs, cameras and home cinema systems to mixers, coffee machines and GPS devices. Since Euronics’ product range is so vast, their maintenance structure comprises more than 200 structure nodes.
Dear colleagues, today our company celebrates its third anniversary.
More than 30% of all start-ups fail within the first 3 years. We are still around and we have grown faster than any comparable business in our sector: from 5 to 60 employees, from 0 to 3 locations, from nothing to over 5 million euro annual turnover. Only 10% of the German start-ups have a higher sales volume!
In this fast-paced, digitized age, your customer wants, more than ever, to be put first. Whether B2C or B2B, your customer expects a seamless experience across all channels. The key to it is high-quality master data.
The “modern” consumer expects you to know him – his preferences, his purchase history. He expects you to know exactly what suits him. Whether it be an attachment to his machine or trousers that match his shirt. But in one respect consumer behaviour has not changed, despite digital transformation. Before buying, customers want questions to be answered. They expect, whether online or offline, informative pictures or graphics, detailed descriptions, comprehensive information about the quality of products and preferably some videos, reviews and references. How many questions your customer may have and what is, in his opinion, “comprehensive” and “detailed”, depends on the individual, but also, strongly, on the product itself. However, except for low-cost items, the following is true for all products: if the customer notices missing or incorrect product information, he will not purchase them.
Yesterday the conference about “All Things Data” took place in Zurich. In their opening Dirk Häussermann and Oliver Schröder aroused the audience’s curiosity about the following presentations by explaining the aim of the event: To map the happenings in the world with stories about what Informatica is doing.
parsionate is …? See what our colleagues say about us!