parsionate is your partner for Omnichannel Commerce: comprehensive consulting, deep knowledge in the leading software solutions, successful implementation and application management. Meet us at #dmexco
In this fast-paced, digitized age, your customer wants, more than ever, to be put first. Whether B2C or B2B, your customer expects a seamless experience across all channels. The key to it is high-quality master data.
The “modern” consumer expects you to know him – his preferences, his purchase history. He expects you to know exactly what suits him. Whether it be an attachment to his machine or trousers that match his shirt. But in one respect consumer behaviour has not changed, despite digital transformation. Before buying, customers want questions to be answered. They expect, whether online or offline, informative pictures or graphics, detailed descriptions, comprehensive information about the quality of products and preferably some videos, reviews and references. How many questions your customer may have and what is, in his opinion, “comprehensive” and “detailed”, depends on the individual, but also, strongly, on the product itself. However, except for low-cost items, the following is true for all products: if the customer notices missing or incorrect product information, he will not purchase them.
The renowned analysts of TGOA (The Group Of Analysts) decorate parsionate GmbH in the category „PIM Integrator“ with top grades. Besides the top rating in the category of the Integrators, parsionate also achieved the respective maximum score in several single disciplines.
Next-Level PIM – master data as keystone of the digital transformation
The Informatica #CustomerReady Summit 2016 took place on 8th April in the Informatica Customer Center in Stuttgart. Also parsionate was present as a sponsor hosting several presentations. In the evening before the event, visitors were invited to take the opportunity to network at an informal come together in a relaxed atmosphere and spend the evening at parsionate with an exciting table soccer championship.
The focus of the event was digital transformation and the effect on the competitiveness of companies – especially the dealing with product information in this regards.
Kolja Cords talks about Best Practices in evaluating the right PIM system.
Businesses can benefit from a PIM system in terms of product data management. With a single source of truth for all product-related data and the possibilities of automation, organizations can save valuable time and resources.
Provided, of course, that you have chosen the right system and that the data structure and the processes are perfectly aligned with your needs.
In the first three articles of this series we described how to proceed in the first stages of a PIM project and gave you some useful tips:
Your Business Plan has been approved, the system has been evaluated and your Business Blueprint is ready? Then let’s get to the next step: The technical implementation of your PIM system.
Informatica #CustomerReady Summit 2016
07.04.2016 in Stuttgart
Register now for free!
The Stuttgart based consulting company parsionate GmbH, is honored with the quality seals “Top Company” as well as “Open Company” by the employer-review-platform kununu.
From the positive working atmosphere over the variety of tasks right up to the behavior of the supervisor – the staff of parsionate GmbH is satisfied to very satisfied with the company in virtually all assessed criteria. parsionate is now a part of the exclusive circle of the best employers, just one percent of the more than 200.000 worldwide assessed companies on kununu has qualified for both quality seals.
In the first two articles of this series we discussed how to decide whether to introduce a PIM system, as well as the challenges inherent in the software vendor selection process. Today we’re going to have a closer look at the pitfalls you should try to avoid when introducing a PIM system in order to make your transition to an efficient information logistics as smooth as possible.