Tag Archives: pricing

Keeping an eye on prices: The key to a successful pricing strategy

Efficient, dynamic pricing models will play an increasingly important role in commerce.  Digital transformation is changing the customers’ behaviour and buying habits. Consumers are constantly comparing product prices on different portals, e.g. price comparison websites or marketplaces, which increase transparency on the market. Not only individual companies, but the whole economy is subject to an increasing pricing pressure and price wars. Companies that focus on their pricing strategy will benefit from this situation.

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