Meet parsionate on the Informatica EMEA MDM 360 Summit and find out how Master Data Management is pushing your Digital Transformation!
Information logistics projects are challenging. Poorly organized, they will last longer and will end up costing much more than planned. Digitization requires centralized, optimized and automated processes. Businesses need to rise to this challenge.
Michael Mezger and Marc Hölzle report on their experiences and provide valuable tips on how to avoid common mistakes and complete your project on time and on budget.
The interactive future of digital commerce and its master data requirements
Interactive shopping – on the internet. Two things that, at first glance, are difficult to combine. E-commerce platforms and users/customers usually interact “statelessly”.
Many websites are already offering their customers ways to interact with a customer service team and ask questions through hotlines and live chats. These services are usually labour and cost-intensive. Thus, they are often limited to very expensive and complex products and services. Bots are going to change that.
Euronics is both a wholesaler and a retailer and offers a wide range of electrical goods as well as other products: from the latest generation of TVs, cameras and home cinema systems to mixers, coffee machines and GPS devices. Since Euronics’ product range is so vast, their maintenance structure comprises more than 200 structure nodes.
Why neuromarketing is a real challenge for your PIM
Christmas is in the air! It’s the best time to give your products or brands an emotional appeal. Many companies are investing in neuromarketing: shop windows that look like something out of a fairy tale, festively decorated web shops, glittering packages and touching Christmas commercials are all meant to appeal to customers’ emotions. It’s not mere facts that drive your customers to buy. The idea of the “homo economicus” – someone entirely focused on his economic well-being – has become obsolete and most people won’t shed any tears over it. Findings in neuroscience suggest that there are no purely rational processes in the brain. The image of the well-informed and critical consumer is a delusion. Neuromarketing is becoming a major trend.
Just before Christmas is traditionally the time when industry colleagues and market criers throw around predictions. Of course we, the experts, have to be part of it, too. A quick survey among our colleagues showed that the issues and technologies we will deal with in our customer projects don’t really require a gaze into the crystal ball. Our customers and we are already working on topics and areas that, for most people, will be only be relevant in the near future.
These are, in a nutshell, our new and old themes for 2017
“The winds of digital change blow through all industries and sectors. And everything that can be digitised will be digitised.“ Kay Julius Evers, Managing Partner at Eversfrank Group, summarized the main challenges of the digital age in his opening remarks at the Port of Thoughts Retail Summit: “You have to destroy and reinvent yourself.”
A great exhibition is over. In two successful days full of interesting conversations with the visitors of our stand something become very clear: IT arrived at the world of marketing. The buzzwords of dmexco 2016 were: Digital Transformation, Customer-Centricity and Marketing Automation.
In this fast-paced, digitized age, your customer wants, more than ever, to be put first. Whether B2C or B2B, your customer expects a seamless experience across all channels. The key to it is high-quality master data.
The “modern” consumer expects you to know him – his preferences, his purchase history. He expects you to know exactly what suits him. Whether it be an attachment to his machine or trousers that match his shirt. But in one respect consumer behaviour has not changed, despite digital transformation. Before buying, customers want questions to be answered. They expect, whether online or offline, informative pictures or graphics, detailed descriptions, comprehensive information about the quality of products and preferably some videos, reviews and references. How many questions your customer may have and what is, in his opinion, “comprehensive” and “detailed”, depends on the individual, but also, strongly, on the product itself. However, except for low-cost items, the following is true for all products: if the customer notices missing or incorrect product information, he will not purchase them.