Tag Archives: Multichannel

Why good data is the key to success in e-business

In this fast-paced, digitized age, your customer wants, more than ever, to be put first. Whether B2C or B2B, your customer expects a seamless experience across all channels. The key to it is high-quality master data.

The “modern” consumer expects you to know him – his preferences, his purchase history. He expects you to know exactly what suits him. Whether it be an attachment to his machine or trousers that match his shirt. But in one respect consumer behaviour has not changed, despite digital transformation. Before buying, customers want questions to be answered. They expect, whether online or offline, informative pictures or graphics, detailed descriptions, comprehensive information about the quality of products and preferably some videos, reviews and references. How many questions your customer may have and what is, in his opinion, “comprehensive” and “detailed”, depends on the individual, but also, strongly, on the product itself. However, except for low-cost items, the following is true for all products: if the customer notices missing or incorrect product information, he will not purchase them.


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Informatica World Tour 2016 Switzerland #IWT16

Yesterday the conference about “All Things Data” took place in Zurich. In their opening Dirk Häussermann and Oliver Schröder aroused the audience’s curiosity about the following presentations by explaining the aim of the event: To map the happenings in the world with stories about what Informatica is doing.

In their opening Dirk Häussermann and Oliver Schröder aroused the audience’s curiosity about the following presentations by explaining the aim of the event: To map the happenings in the world with stories what Informatica is doing.

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#CustomerReady Summit 2016

Next-Level PIM – master data as keystone of the digital transformation

The Informatica #CustomerReady Summit 2016 took place on 8th April in the Informatica Customer Center in Stuttgart. Also parsionate was present as a sponsor hosting several presentations. In the evening before the event, visitors were invited to take the opportunity to network at an informal come together in a relaxed atmosphere and spend the evening at parsionate with an exciting table soccer championship.

The focus of the event was digital transformation and the effect on the competitiveness of companies – especially the dealing with product information in this regards.

CustomerReady Summit 2016 - Opening Networking on the CustomerReady Summit 2016 by Informatica

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Translation Management in PIM

Modern businesses expect their product data to be consistently and reliably maintained in PIM. Product data (i.e. product descriptions, marketing texts and media assets) is usually maintained in the original language of publication.

In order to compete internationally and meet consumer expectations in terms of quality of information, data has to be translated into the local language of the targeted market.

Translation Management in PIM

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How EDE conditions its members for omnichannel with PIM and eDC

Creating a real overvalue for their members – with the electronic Data-Center (eDC), EDE, made this vision become reality.

The E/D/E (Einkaufsbüro Deutscher Eisenhändler GmbH) is Europe’s largest purchasing and marketing association in industrial B2B, with almost 1320 medium-sized trading companies.


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Ideal Product Data For Sales – A Vision Becomes Reality

Martin Reinke, Manager of E/D/E, in conversation with PROKOM

With its new electronic data centre (eDC) E/D/E offers its members what they need the most for sales: ideal product data.

The eDC will provide retailers with the complete manufacturer product data in a new, comprehensive classification standard, at the highest quality and prepared by goods experts. The central data pool will relieve PVH members as well as industrial partners. Furthermore, it will ensure that the complete product data is integrated into the retailer system and that
the most diverse of electronic distribution systems can be optimally used.

This article was also published in the Q3/2015 issue of the German Magazin “Prokom – Das Produktkulturmagazin”.
Download the complete article as PDF.

Read more about eDC on the website of E/D/E.


The need for transparent processes

1. Why worry about processes – Pt. 1
Why is it important not only to have a process blueprint somewhere but also to keep it reviewed and updated frequently? All of your employees are probably experts in their daily work (and I really mean this!) so why worry about it and spend time and money on this topic?


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Unlimited shopping – omnichannel makes it possible!

Shopping without stress and with comfort – that is what every one of us is looking for. But in our days it is not done with the visit of the shopping street.

Before entering the shops, people do research at home. In the Internet, on their way by using an app or in a settled advertising material like the catalogue, information is gathered. Doing research about brands and finding the most important facts, has meanwhile become an essential part of the customer journey. Many companies know that they are not up to date with their sales bound to stationary commerce and an online shop. So what do we have to do, to increase the customer’s retention in the long run?



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27. ECC-Forum: „experience and service in the (online) commerce”

Cross-, Multi- or Omnichannel, one thing is clear: the cross-channel and independent interaction with the customer lets the commerce face new challenges. Labelled “experience and service in the (online) commerce” the 27th ECC-Forum in Cologne examined approaches for possible solutions and presented their current research results in e-commerce.


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Parsionate Add-Ons for Informatica PIM

InformaticaLOGOAssisting clients in the software selection process and in the design phase as well as long-standing expertise in technical implementation – this portfolio is one of parsionate’s key assets. Recently , the first parsionate add-ons for Informatica PIM have been officially released on the Informatica Marketplace. All Informatica PIM clients will now be able to benefit from their advantages in projects: these add-ons save valuable time and help reducing risks in projects.

For example, the Delta Assortment Assembler for PIM minimizes time needed for a data export. Data can be supplied more often to connected systems, such as, for example, online shops, thus drastically reducing the time-to-market.

All parsionate’s add-ons can easily be customized to suit specific customer needs and are therefore quickly integrated and ready to use.
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