parsionate and Entity Group today announced a partnership between the two companies called Master Data Advisors to provide global enterprises with greater choice when selecting a partner to advise on and implement data management solutions.
After “Big Data”, the new success factor in e-commerce that is being hyped up is “Customer Centricity”. In fact, this is not a new concept, but rather the next, logical step in e-commerce. Customer centricity is an approach to doing business that focuses on the customer’s wishes and expectations. Rather than just reacting to customers’ wishes, customer-centric businesses – retailers as well as manufacturers – rely on anticipating these needs and wants in order to be successful. Luckily, there are already enough technical solutions to enhance the buying process and to meet the expectations of digital natives; nevertheless, the implementation still represents a huge challenge for most companies. Customer centricity presupposes a suitable IT structure, high-quality master data and efficient processes in place. Therefore, customer centricity (as a general approach or a goal) is closely linked to the “digital transformation” of companies and usually entails considerable investments and extensive restructuring.
Engelhorn, a premium fashion retailer, believes in the importance of customer centricity and digital transformation. We have asked Thorsten Huth, Head of the Technical e-Commerce Department at engelhorn and data expert, what really matters.
In this fast-paced, digitized age, your customer wants, more than ever, to be put first. Whether B2C or B2B, your customer expects a seamless experience across all channels. The key to it is high-quality master data.
The “modern” consumer expects you to know him – his preferences, his purchase history. He expects you to know exactly what suits him. Whether it be an attachment to his machine or trousers that match his shirt. But in one respect consumer behaviour has not changed, despite digital transformation. Before buying, customers want questions to be answered. They expect, whether online or offline, informative pictures or graphics, detailed descriptions, comprehensive information about the quality of products and preferably some videos, reviews and references. How many questions your customer may have and what is, in his opinion, “comprehensive” and “detailed”, depends on the individual, but also, strongly, on the product itself. However, except for low-cost items, the following is true for all products: if the customer notices missing or incorrect product information, he will not purchase them.
The renowned analysts of TGOA (The Group Of Analysts) decorate parsionate GmbH in the category “PIM Integrator” with top grades. Besides the top rating in the category of the Integrators, parsionate also achieved the respective maximum score in several single disciplines.
Next-Level PIM – master data as keystone of the digital transformation
The Informatica #CustomerReady Summit 2016 took place on 8th April in the Informatica Customer Center in Stuttgart. Also parsionate was present as a sponsor hosting several presentations. In the evening before the event, visitors were invited to take the opportunity to network at an informal come together in a relaxed atmosphere and spend the evening at parsionate with an exciting table soccer championship.
The focus of the event was digital transformation and the effect on the competitiveness of companies – especially the dealing with product information in this regards.
Kolja Cords talks about Best Practices in evaluating the right PIM system.
Businesses can benefit from a PIM system in terms of product data management. With a single source of truth for all product-related data and the possibilities of automation, organizations can save valuable time and resources.
Provided, of course, that you have chosen the right system and that the data structure and the processes are perfectly aligned with your needs.
In the first three articles of this series we described how to proceed in the first stages of a PIM project and gave you some useful tips:
Your Business Plan has been approved, the system has been evaluated and your Business Blueprint is ready? Then let’s get to the next step: The technical implementation of your PIM system.
Informatica #CustomerReady Summit 2016
07.04.2016 in Stuttgart
Register now for free!