Buzzwords like omnichannel and customer journey have meanwhile established in the daily routine of trading companies. They are based on a perfectly integrated IT-landscape as well as high-quality product data. Many companies therefor work on the maturity level of their product information system.
But what happens after the implementation and rollout of a PIM-software?
A well-known feature of web CMS for some of you, is also available in the Informatica PIM since release 7.1: The data maintenance in the context of customer or end user view. This feature does not sound revolutionary but it is a very efficient and simple possibility to directly see the result of how the current data maintenance will affect the description of the product in the web shop.