Gartner, Inc. liefert umsetzbare, objektive Erkenntnisse für Führungskräfte und ihre Teams.

GARTNER ist eine eingetragene Marke und Dienstleistungsmarke von Gartner, Inc. und/oder den Tochtergesellschaften in den USA und international und wird hier mit Genehmigung verwendet. Alle Rechte vorbehalten.

Gartner unterstützt keinen der in den Forschungspublikationen dargestellten Anbieter, Produkte oder Dienstleistungen und rät Technologieanwendern nicht, nur die Anbieter mit den höchsten Bewertungen oder anderen Bezeichnungen auszuwählen. Die Forschungspublikationen von Gartner geben die Meinung der Forschungsorganisation von Gartner wieder und sollten nicht als Tatsachenbehauptungen ausgelegt werden. Gartner lehnt jede ausdrückliche oder stillschweigende Gewährleistung in Bezug auf diese Studie ab, einschließlich jeglicher Gewährleistung der Marktgängigkeit oder Eignung für einen bestimmten Zweck.

Zugang geschlossen

"Hype Cycle for Data and Analytics Programs and Practices, 2023" von Gartner®

"Data and analytics hype is at a fever pitch and inflection point with innovation and AI center stage. CDAOs are pressured to deliver on enterprise business value by driving growth, productivity and innovation. This research helps CDAOs navigate this challenging environment and plan offensive action."

Veröffentlicht: 26. Juli 2023  
Analysten: Donna Medeiros, Andrew White, Michael Gabbard

Zugang geschlossen

"Top Trends in Data and Analytics, 2023" von Gartner

"Top trends in data and analytics technology and practices can help anticipate change and transform uncertainty into opportunity. Data and analytics leaders must factor these trends into key investments that drive new growth, efficiency, resilience and innovation."

Veröffentlicht: 28. März 2023 
Analysten: Gareth Herschel, Ramke Ramakrishnan, Pieter den Hamer, Thornton Craig,Rita Sallam, Leah Ciavardini, Lydia Clougherty Jones, Adam Ronthal, Andrew White, Ankush Jain, Avivah Litan, Carlie Idoine, David Pidsley, Donald Feinberg, Ehtisham Zaidi, Erick Brethenoux, Gabriele Rigon, Jason Medd, Julian Sun, Lydia Ferguson, Mark Beyer, Mayank Talwar, Melody Chien, Robert Thanaraj, Sumit Agarwal, Svetlana Sicular, Georgia O'Callaghan, Alan D. Duncan

Zugang geschlossen

"Drive Seamless Digital Customer Experiences with Composable UX" by Gartner

"Most organizations struggle to deliver seamless digital experiences across the touchpoints of the customer journey. Application leaders in charge of customer experience should implement a composable user experience aligned with specific personas."

Aktualisiert: 24 February 2023, Veröffentlicht: 26 October 2021
Analysten: Irina Guseva, Don Scheibenreif, Jason Wong, Gene Alvarez, John Field

Zugang geschlossen

"Market Guide for Product Information Management Solutions" von Gartner

"The complexity of digital commerce is driving organizations to optimize the creation, maintenance and publishing of product information to downstream channels. Data and analytics leaders should use this Market Guide to evaluate benefits and choices across the product information management market."

Veröffentlicht: 20. September 2022
Analyst: Helen Grimster

Zugang geschlossen

"Must-Have Foundations for Modern Data and Analytics Governance" von Gartner

"Data and analytics leaders can exploit business opportunities and challenges only if they have established the right foundations for data and analytics governance. Now is the time to lay down the must-have governance foundations for future data and analytics success."

Veröffentlicht: 09. Februar 2021
Analyst: Saul Judah
 

Zugang geschlossen

"Hype Cycle for Digital Business Capabilities, 2021" von Gartner

"Digital business continues changing the way organizations approach and execute strategy. New concepts are forcing the evaluation of competitive advantage and disrupting industries.Executive leaders can future-proof their strategy and leapfrog the competition by adopting the concepts in this research."

Veröffentlicht: 26. Oktober 2021
Analysten: David Furlonger, Mark Raskino, Stephen Smith

Zugang geschlossen

"How To Measure The Business Value Of Master Data Management" von Gartner

"The success of MDM programs is jeopardized when data and analytics leaders fail to measure how MDM is contributing to business outcomes. Data and analytics leaders must take a structured approach to quantify how improvements in master data are enabling key business objectives."

Veröffentlicht: 09. Juli 2021
Analysten: Malcolm Hawker, Simon Walker, Sally Parker, Divya Radhakrishnan

Zugang geschlossen

"Gartner Hype Cycle for Data and Analytics Governance and Master Data Management, 2021" von Gartner

"Data and analytics leaders must be able to evaluate and select the right decision and trust frameworks to drive organizational change and deliver business value. This report identifies the latest trends and innovations driving data and analytics governance and master data management."

Veröffentlicht: 20. Juli 2021
Analysten: Saul Judah, Andrew White

Zugang geschlossen

"Articulating MDM Value to the Business" von Gartner

"Master data management programs must be tied to business outcomes to secure sustainable stakeholder commitment. Data and analytics leaders can use the scenarios covered in this note to map and articulate where and how MDM can deliver the desired business outcomes."

Veröffentlicht: 19. Oktober 2020
Analysten: Divya Radhakrishnan, Simon Walker, Sally Parker

Zugang geschlossen

"Getting Started With Master Data Management in Midsize Enterprises" von Gartner

"Trusted master data is required to be a data-driven organization. Ineffective MDM undermines midsize enterprises’ success, resulting in poor decision making, inefficient business operations and customer dissatisfaction. CIOs must take a pragmatic approach to MDM to support digital business goals."

Veröffentlicht: 23. März 2021
Analysten: Sally Parker, Alan D. Duncan

Zugang geschlossen

"Tie Your Data and Analytics Initiatives to Stakeholders and Their Business Goals" von Gartner

"Data and analytics strategies are shifting from “how to create a successful initiative” to “how do we use our capabilities to make the organization successful.” As a result, data and analytics leaders, including chief data officers, need to include stakeholder needs analysis as part of their strategy."

Veröffentlicht: 09. Juni 2020
Analysten: Frank Buytendijk, Mike Rollings, Alan D. Duncan

Zugang geschlossen

"How to Use AI to Improve the Customer Experience" von Gartner

"Artificial intelligence continues to transform the customer experience through a deeper understanding of customer behavior. Data and analytics leaders should engage with customer experience leaders to identify use cases that align with and extend existing CX initiatives."

Veröffentlicht: 16. April 2020
Analysten: David Norrie, Melissa Davis

Zugang geschlossen

"CRM Success Requires Master Data Management Integration" von Gartner

"An urgent digital business priority — enhancing the customer relationship — hinges on optimized and integrated master data. Application leaders supporting enterprisewide CRM strategy must prioritize and plan for master data management integration to ensure CRM success."

Veröffentlicht: 19. November 2020
Analysten: Ilona Hansen, Malcolm Hawker, Varun Agarwal

Zugang geschlossen

"Market Guide for Product Information Management Solutions" von Gartner

"The complexity of digital commerce is driving organizations to optimize the creation, maintenance and publishing of product information to customer channels. Data and analytics leaders should use this market guide to evaluate benefits and technology choices of PIM solutions."

Veröffentlicht: 12. Oktober 2020
Analysten: Simon Walker

Zugang geschlossen

"Steps to Build a Successful Business Case for MDM Programs" von Gartner

"A solid business case is essential for a successful MDM program. Data and analytics leaders should use Gartner’s seven-step process to develop a business case that secures engagement from business stakeholders and demonstrates business value through measurable key performance indicators."

Veröffentlicht: 07. April 2020
Analysten: Malcolm Hawker, Simon Walker, Sally Parker

Zugang geschlossen

"5 Pitfalls to Avoid When Designing an Effective Data and Analytics Organization" von Gartner

"To deliver real business outcomes from data-driven programs, an effective data and analytics organization is required. Data and analytics leaders can use this research to understand the main design challenges of the data and analytics organizational model and how to overcome them."

Veröffentlicht: 01. Mai 2020
Analysten: Jorgen Heizenberg, Alan D. Duncan

Zugang geschlossen

"Evolve from Product Information Management to Product Experience Management with a 360-Degree Analytics Strategy" von Gartner

"Organizations need to evolve from product information management to product experience management. In doing so, data and analytics leaders will unlock greater business value through their programs by connecting product information to product analytics to optimize product experiences for customers."

Veröffentlicht: 05. Mai 2020
Analysten: Simon Walker

Zugang geschlossen

"Top 10 Data and Analytics Technology Trends That Will Change Your Business" von Gartner

"These data and analytics technology trends will have significant disruptive potential over the next three to five years. Data and analytics leaders must examine their business impacts and adjust their operating, business and strategy models accordingly."

Veröffentlicht: 11. April 2019
Analysten: Rita Sallam, Donald Feinberg, Mark Beyer, W. Roy Schulte, Alexander Linden, Joseph Unsworth, Svetlana Sicular, Nick Heudecker, Ehtisham Zaidi, Adam Ronthal, Erick Brethenoux, Pieter den Hamer, Alys Woodward

Zugang geschlossen

"Choose Between Customer Data Platforms and MDM Solutions for 360-Degree Customer Insights" von Gartner

"Customer data platforms and master data management solutions both enable “360-degree” customer insights, but are optimized for different uses. Data and analytics leaders must evaluate the expected use cases and desired business outcomes of both."

Veröffentlicht: 30. Januar 2020
Analysten: Malcolm Hawker, Simon Walker, Sally Parker

Zugang geschlossen

"Gartner Magic Quadrant for Master Data Management Solutions" von Gartner

"The MDM market is showing a significant move from high cost and complexity to license flexibility and implementation agility. Data and analytics leaders can use this Magic Quadrant to help them navigate through a wide choice of enterprise MDM solutions."

Veröffentlicht: 13. Januar 2020
Analysten: Simon Walker, Alan Dayley, Sally Parker, Malcolm Hawker

Zugang geschlossen

"Think Big, Start Small, Be Prepared — Master Data Management" von Gartner

"MDM is a complex, costly undertaking. As a technology-enabled business initiative, software alone cannot meet the challenge. Data and analytics leaders should compare available options against strategic goals to make an informed decision on organizational readiness to adopt enterprise MDM."

Veröffentlicht: 28. Oktober 2019
Analysten: Sally Parker, Simon Walker

Zugang geschlossen

"Best Practices for Cost Optimizing Your Data Management Program" von Gartner

"Data and analytics leaders must focus on the discipline of cost optimization as they work to make data management essential to the organization's digital future. Applying cost optimization techniques across all five data management disciplines will greatly reduce costs and maximize business value."

Veröffentlicht: 05. September 2018
Analysten: Ehtisham Zaidi, Eric Thoo, Mei Selvage, Ted Friedman, Saul Judah, Adam Ronthal, Roxane Edjlali, Guido De Simoni

Zugang geschlossen

"How to Create a Business Case for a Master Data Management Program" von Gartner

"A solid business case is essential for a successful MDM program. Data and analytics leaders should use Gartner’s seven-step process to develop a business case that will attract engagement from business stakeholders and demonstrate business value through measurable key performance indicators."

Veröffentlicht: 08. October 2018
Analysten: Bill O'Kane, Michael Moran, Simon Walker