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porta Revolutionizes Shopping Experience with Artificial Intelligence

09 August 2023
porta is one of Germany’s largest family-run furnishing companies. Founded back in 1965 as a single furniture store, porta is now a group of companies totaling four brands and 140 locations across Germany, Czechia and Slovakia. Their mission? “To create successful people-furniture relationships and to do so with pride.”

Even in the face of all the current economic turmoil, porta is still on course for growth. But the home furnishings powerhouse isn’t content to rest on its laurels and is investing in marketing automation and artificial intelligence to ensure this remains the case moving forward. porta onboarded Parsionate to develop an AI algorithm and is thrilled with the first results from the smart system.

With Parsionate’s support, porta developed a central customer database and was one of the first mid-sized furniture companies in Germany to introduce artificial intelligence for an improved customer experience.

The goal here was to offer customers support tailored to their personal interests along the entire customer journey – online and offline alike – and to leverage digital tools to make furnishing projects an intuitive and inspiring experience.

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“We wanted to bring visibility to the first successes quickly, and we wanted to do this with a partner who wouldn’t lock us into a collaboration, but who would empower us to be autonomous. Ultimately, that’s why we chose Parsionate.

The initial results from our AI project are excellent. Our new data-driven approach has yielded visibly better advertising efficiency and response rates."

Christian Walka, Head of CRM at porta 

Best Retail Cases Award 2023

With our AI-based similarity algorithm, we were awarded 2nd place in the "Retail Marketing & Service" category at the Best Retail Cases Award 2023. Thank you to the jury and everyone who voted for us! 

To the winning case

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