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IA4SP: parsionate GmbH becomes member of the International Association for SAP Partners e.V.

19 January 2015
parsionate GmbH, the omnichannel consulting team of the RS Media Group AG, emphasizes its engagement in the community of SAP partners with the accession to IA4SP.

“We are glad about the engagement of parsionate in the IA4SP”, said Axel Mattern, president of the organization. “Especially the e-commerce and product information management specialists from the hybris partner network add new business aspects to our community.”

IA4SP is the lobby of SAP partners

The International Association for SAP Partners e.V. (IA4SP) is the advocacy of SAP partners, comparable to the DSAG on the user side. The association was established in 2007 and is based in the SAP Partner-Port in Walldorf. The aim of IA4SP is the establishment of business networks between the partner companies among themselves, the coordination of common interests as SAP partner, the improvement of a collaboration on a partnership basis with the SAP as well as the active contribution for the progression of the SAP partner eco system.

Strengthen the SAP-network on a partnership basis

Parsionate GmbH is already implementation partner of hybris and has several years of experience with the integration of PIM and shop systems with SAP backends, like Informatica (former Heiler PIM), Demandware, IBM, Intershop and oxid. In this context, parsionate develops enhancements, add-ons and consulting solutions for their clients.

“With our membership in the IA4SP, we want to make our contribution to enhance the successful collaboration of SAP and partners as part of the omnichannel solutions for SAP customers”, explained Michael Fieg, executive director of parsionate GmbH, the motives of the engagement. “Therefore the IA4SP with its 100 members offers a useful platform.

You can find further information to IA4SP and their aims on

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