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Michael Kugler - new member of the management and shareholder team at parsionate

29 August 2019
On the 1st of July 2019, Michael Kugler joined the team at parsionate as a future shareholder and Managing Director of parsionate CX GmbH. The new subsidiary of the parsionate Group will offer consulting and implementation services with a focus on marketing and sales processes for manufacturers and retailers. The main areas of focus will be “product experience”, “customer-centricity” and omnichannel commerce - issues that play a significant role in digital transformation.

"parsionate is already one of the top consulting firms for Data & Analytics in Europe. The new team will significantly enhance our portfolio ﹘ which, today, focuses on IT and processes ﹘ in the areas of marketing, campaigns and sales, with the aim of helping our customers meet the challenges of digital transformation,” said Michael Fieg, Managing Director at parsionate.

Michael Kugler has extensive knowledge in the area of customer experience and related technologies (such as PIM, DAM, e-commerce) and an excellent network. He has held several executive roles in marketing, consulting and sales, where he and his team achieved above-average growth rates and an excellent market presence in the DACH (Germany - Austria - Switzerland) region.

Thomas Sperrfechter, Managing Director at parsionate, added: "We are delighted to have Michael Kugler on board. Together with his proven digital expertise, he adds yet another technology to our systems integration portfolio and will thus contribute to our overall mission at parsionate to combine strategy consulting with excellent integration performance."

I am very pleased to be joining parsionate in such a phase of rapid growth and to be able to contribute to the success of the company - initially through inorganic growth, later on by further expanding the team," explains Michael Kugler. “parsionate will soon become one of Contentserv's leading partners in Europe, thus providing SMEs and large enterprises with excellent consulting services also in this field. This year Contentserv's Product Experience Management platform has been included in Gartner's Magic Quadrant for MDM, and it has been ranked "Leader" in Forrester's PIM Wave since 2018, thus confirming its strong market position and excellent vision.”

The parsionate Group is one of the fastest-growing consulting firms for Master Data Management in Europe. Recently, parsionate has been included, for the second time in a row, in Gartner’s “Global Market Guide for MDM External Service Providers". The report identifies leading global master data experts with a proven track record of providing excellent strategic, tactical and operational support to businesses.

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