parsionate and mayato announce strategic partnership to drive the integration of data management with analytics and machine learning

An integrated approach to data and analytics will help enterprises make informed decisions.

The integration of heterogeneous data sources and the need of employees to independently assess and combine data are two major issues in data management. High-quality data and reliable data analysis are essential to making informed decisions.

By combining central data management solutions, such as Master Data Management (MDM) and Product Information Management (PIM) - both of them part of parsionate’s portfolio – and mayato’s modern analytics solutions and Business Intelligence (BI) applications, companies will gain a better insight into their data. Thus, they will have a secure and reliable basis to decide on the best strategy to implement their digital business models. Some major companies, such as Intersport Deutschland, already rely on the expertise of the two consulting teams.

Data analysis techniques include state-of-the-art Business Intelligence (BI) solutions as well as methods such as Machine Learning (ML), Predictive Analytics, Artificial Intelligence (AI), Natural Language Processing and Deep Learning. Companies that use these technologies will not only gain a considerable edge over their competitors in terms of knowledge. Used correctly, these methods will also lead to significant increases in sales.

Sven Hensen, founder and Managing Director at mayato: "Gartner’s IT analysts predict that by 2022, 90% of all large enterprises will consider information (or data) to be a valuable business asset and analytics an essential competency. A company’s ability to compete in the emerging digital economy will require interdisciplinary solutions based on data management and analytics. We are convinced that the joint effort of these two award-winning and innovative consulting firms will bring about many valuable solutions."

"We are witnessing an unprecedented increase in the sheer volume of data that businesses process and generate that poses very specific challenges and creates unique opportunities for companies across all industries," says Michael Fieg, founder and Managing Director of parsionate. "It is difficult, costly and time-consuming to draw the right conclusions from tons of data stored and processed on different machines. I am convinced that our customers will benefit from this cooperation. The only way to implement sustainable business processes and enable companies to grow is to seamlessly combine data management and analytics in a single consulting methodology."

Customers can get a first impression of the cooperation at the joint event "WHAT'S THE FUTURE OF DATA" in Berlin, on 16.5.2019.