priceintelligence conquers the Internet World

parsionate, too, had their own booth at this fair and presented the SaaS platform priceintelligence. A tool to assist retailers and manufacturers in strategic repricing through automated market observation. Other exhibitors appeared innovative as well and rely on digital automation solutions. Especially tools for marketing automation, shop solutions, payment services and logistics solutions as well as various innovations for content generation were represented.

At the Trend Arena, the visitors were offered a high-quality presentation format with top speakers. In his speech, Christian Lindner, federal chairman of the FDP demanded, that Germany finally makes a significant progress in digitalization of infrastructure – from fibre optic networks to cashless payment, in order not to be further relegated to countries from North America and Asia. 

Denis Burger, Senior Director Programmatic B2C at eBay, reported fundamental changes in the strategy of their marketplace. It is foreseen, that in the future, all articles will be grouped together at article level, and only in the second step will the relevant distributor be displayed. This style of presentation looks familiar as it is quite the same way Amazon Marketplace and other major marketplaces list their assortments. For eBay itself this change also means that Golden Record Building, data harmonization and data deduplication etc. are big challenges to be mastered.

Dennis Pflie, Endrit Haliti and Sven Reinert look back on two successful days.