What global brands nowadays expect from PIM
14 April 2014
One of the most important challenges of today’s global brands is the management of the transition from a product driven to a marketing driven company. From a product data perspective, this fact is visible in the actual business processes and the way users work together collaboratively – facing their daily challenges in managing product data.
The challenge is not to improve PIM applications, the challenge is to improve the business processes and to define strategic governance. In a nutshell, it´s all about
- Central process and application guidance versus locally managed flexibility of workflows
- User collaboration in gathering market-related content versus accurate and approved product data sets
- Best supported by a seamless integrated application landscape
As flexibility is essential, local users create their own sub-processes and tools to optimize their work and support the collaboration with other process related roles. In the end, everyone requests better data governance without losing personal freedom and flexibility. Squaring the circle
What are your experiences? Looking forward to reading your comments