Fast, Practical and Effective: EURONICS manages highly personalized postcard campaigns for 1,200 retailers
As a cooperative, one of the central tasks of the EURONICS Deutschland eG is to plan and implement marketing measures for all of its retailers. It‘s important for EURONICS to be able to bundle the marketing measures and provide a consistent message while also preserving the autonomy of their individual retailer divisions and its customers.
With the aim of offering retailers a fast, practical and effective solution, EURONICS decided to develop postcards. These were made to differ in content and degree of personalization – informing customers about new products, promotions, openings, offers and much more.
Parsionate took on this challenge, designed a solution for EURONICS and implemented it together with technology partners Werk II and Informatica. Read in our new case study how it is now possible for EURONICS to play around 60 highly personalized campaigns per year, each with up to 50,000 postcards.
“Customer centricity is the be-all and end-all of any company in today’s world. We achieve our ambitious goals through a centralized data strategy and competent partners at our side.
The combination of high-quality data, modern business processes and fully automated generation of postcards creates a significantly higher conversion rate than the one-sided focus on digital marketing campaigns.”
Raphael Béguin, Head of Business Development EURONICS Deutschland eG