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Gartner lists Parsionate in the global "Market Guide for MDM External Service Providers" - for the third time

16 August 2021
Ida Lorenz
parsionate is representative provider for master data projects according to Gartner's Market Guide from July 2021

All good things go by three! parsionate is pleased to be included again in the renowned Market Guide for MDM External Service Providers. As one of the leading independent consultancies in strategic data management, we have been supporting companies in Master Data Management for many years. Extensive process know-how and in-depth technical expertise set us apart.

Among the 18 companies mentioned in the report, parsionate is highlighted for the following unique selling points: 

  • the ability to develop pragmatic solutions for the upper midmarket with revenues of up to approx. 1 billion USD
  • the specific industry expertise in retail as well as in the product, customer, and supplier data domains

The market guide states, "The most common pitfall hindering MDM success is treating MDM as a technology project in isolation. Strategy services support laying the foundation — that of forging a vision and agreeing upon a prioritized list of business outcomes that are measurable (such as risk, revenue, and cost), building business cases and aligning stakeholders. Providers offering true strategic services will be in a stronger position to enable organizations to transform digitally."

Consultancies provide a valuable contribution in master data management projects. They foster the foundation of a data-driven organization through a variety of services, from strategy to implementation. Data and analytics executives can leverage the Gartner research to identify those consulting peers best suited to their specific MDM program requirements.

In addition, an ability to provide strategic advice to clients, technical implementation strength is essential. The Market Guide explains, "The alignment between MDM software solution providers and their MDM ESPs partners in terms of MDM domains and industries supported is an important consideration. Beyond the provision of suitably skilled technical resources, benefits can include deeper industry-specific insights, accelerators and templates." 

"My colleagues and I are deeply honored to be considered in Gartner's market guide again this year," said Michael Fieg, Managing Director of parsionate. "For us, this strongly indicates that the market continues to value our approach and methodology. parsionate combines vendor-independent, strategic data strategy consulting with a focus on leading software vendors for project fulfillment - a strategy that we consider to be most effective. Data management is no longer just an IT issue. We know that in data interactions, aspects such as ethics, culture, organization as well as strategy and vision are equally important. Our aim is to provide our customers with a holistic approach to data management."

Gartner, Market Guide for MDM External Service Providers, Sally Parker, Divya Radhakrishnan, 13 July 2021

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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